Confidence Over Self-Doubt W/Se'fana Sample

Ron "iRonic" Lee Jr. [: 00:00:00

Welcome, welcome, welcome to the Minding My Creative Business podcast. The number one podcast for creatives to learn strategy, structure and self development. I'm your host, Ron ironically Jr. And.

ShySpeaks [: 00:00:13

I am your host, Shy Speaks. And I am excited about today's episode because we have a mover, a shaker, a purpose. I mean, I always say the episodes are special, but this one is special because I'm telling you, if you are, say I want to impact people on a one to one level, one to many, like a group like you want to hear from this particular guest. Without further ado, introduce the guest.

Ron "iRonic" Lee Jr. [: 00:00:41

Today we have with us Safana Sample. She is a mentor, a coach, an author and a speaker. So welcome, welcome. Thank you for being here.

Sefana Samples [: 00:00:55

Thank you for having me. I'm honored and humbled to be here. Thank you, thank you.

Ron "iRonic" Lee Jr. [: 00:00:59

Now that's how we introduce you. Ok. How would Safana introduce herself?

Sefana Samples [: 00:01:04

That's a great question. No one has ever asked me that. I always introduce myself as a mother and a minister first and then a coach and speaker to others. Yeah, yeah.

ShySpeaks [: 00:01:20

Okay. Yeah, I love it. You see it's gonna be a classy experience. But stay tuned, stay with us now. Cause she gonna bless you. That, that leads me into like I just want to know with mother, minister, business owner, I mean, how do you, you have a lot of responsibility. How do you manage?

Ron "iRonic" Lee Jr. [: 00:01:43

She in school too. You didn't share business? She's at school.

Sefana Samples [: 00:01:45

So yeah, I'm a student too.

Ron "iRonic" Lee Jr. [: 00:01:48

Right.

ShySpeaks [: 00:01:49

Like how do you manage all those responsibilities?

Sefana Samples [: 00:01:55

That's a great question. And I'm glad that you didn't ask me how I balance it all because I don't believe that balance exists. I believe that there is a prioritization of values and what's present in the moment. So depending on the season, depending upon what's being asked of me in the season is how I prioritize. So currently I'm no longer actively raising my son because he's a young adult. So I am prioritizing parenting differently than in the previous season. And now that I am also a student, alongside being a business owner, I have to prioritize what is the most important thing. And that's not always easy.

Sefana Samples [: 00:02:49

It's not always easy, but it's doable.

ShySpeaks [: 00:02:52

Okay, so if you had to pick, this is a sub question, if you had to say, okay, on the level of prioritization right now, where does like speaking fall in, you know, because that, that means you have to actually prepare a talk if you don't already have a talk. Me you got to go somewhere, fly somewhere, take you away from your studies. Like, how is that? Like, you know, I'm just trying to say where. Where are the priorities right now? If you had to put them in order?

Sefana Samples [: 00:03:18

I'm glad you asked that, because I don't believe that when people invite you to speak that they consider those things. They just consider their event. And it just depends again, on what it is that I'm managing and the important level of what I'm managing. So, for instance, my speaking book for this year is actually closed. I have one more event next week. I'll be flying out to Vegas for a conference. And I had to take into consideration that I'll be in the middle of midterms next week. And so what that means is my time management and my ability to prioritize has to be top notch.

Sefana Samples [: 00:04:03

And I have to engage forethought because I have to be able to project. Okay. If I know that midterms are the same week as this conference all the way on the west coast, that means I have to get in prayer and study way ahead of time, trust and believe God and do my due diligence as a minister to allow him to download what it is that he wants me to say into that environment and prepare myself to deliver that. I also have to be diligent as a student, and I have to make sure that I'm on top of my assignments and the coursework is substantial. It really is. And then I have to make sure that I am prioritizing communication with my young adult in the event that there's something important coming up for him. So it's a. It's a mix and match of communication, prioritization and implementation.

Sefana Samples [: 00:04:57

It really is.

ShySpeaks [: 00:04:59

And the most important thing of them all is forethought. Yeah. To be sitting here with us. You cannot be flying by the seat of your pants because we go behind the brands of six, seven, and eight figure entrepreneurs, created entrepreneurs. You can't just get there by. You can't just throw a rock and hit that. You have to have some vision, as Ron would say, but forethought some. Some forethought about yourself.

ShySpeaks [: 00:05:27

Absolutely. So we're sitting here with. So we talked about the speaking. Speaking is closed, ladies and gentlemen. You see what aspect.

Ron "iRonic" Lee Jr. [: 00:05:35

Just for the year. Just to see.

Sefana Samples [: 00:05:36

Just for the year. My 2025 books are Opel.

ShySpeaks [: 00:05:39

You see what I'm saying? So you got. You have to have your part work. And she's not here to even talk. She gonna talk to us about. Okay, listen, that's just one aspect. So you got to organize and then the other thing is coach.

Sefana Samples [: 00:05:52

Right.

ShySpeaks [: 00:05:52

So that is, I would say that the coaching is the business.

Sefana Samples [: 00:05:56

That's my baby.

ShySpeaks [: 00:05:57

That's the beast.

Sefana Samples [: 00:05:57

That is the baby.

ShySpeaks [: 00:05:58

Okay, yes. So tell us about your coaching business.

Sefana Samples [: 00:06:03

So my coaching business has a few different offers. There's my high ticket offer which is one on one VIP coaching. I love those because I get to walk between six months to a year with individuals. I get to lock arms with them and help them provide structure and then strategy within the structure so that they realign themselves with the father, realign themselves with themselves and realign with others. Because a lot of times when people hear relationship coaching, what they hear is dating coach. I'm not a dating coach. Although within my coaching I can help you in that area as well. I don't have a problem in that area and so neither does anyone else have to have a problem in that area.

Sefana Samples [: 00:06:51

However, what most individuals attempt to do is to pull the cart before the horse. They want to engage in external relationships without solidifying a proper foundation with the father and then with themselves. And so then when they do, they don't understand how come they continue to self sabotage, how come they don't have clarity surrounding what it is that they want. One of the main questions that I love to ask one on one clients is what do you desire? They're easily able to just rip off what they desire and then I ask them the follow up question of but what do you deserve? That's a very telling question because then you have to have clarity about who you are, where you are and where it is that you desire to be relationally. And that has, that opens up a whole different host of issues and questions. And I get to lock arms with them to walk through the process of getting unstuck, gaining clarity and then finding the structure and the strategy that best suits them as an individual so that they honor God, honor themselves and that they're best able to honor others. So that's the premium offer and I love them. And then you have successfully single academy.

Sefana Samples [: 00:08:13

Those are my boo boos. Those are my boo boos. And that is my monthly membership. It's an online academy. It's a Christ centered community where I educate, equip and empower women for the same purpose. Right. But it's a community of women. So the wonderful thing about the academy is that as they learn the principles behind my one on one coaching framework, they get to exercise it in a safe environment where they get to grow mature Heal and develop.

Sefana Samples [: 00:08:47

I love it.

ShySpeaks [: 00:08:48

I love it too. Right. So I love the fact that you are not a relationship coach and what people tend to think of, but you are really a real relationship coach because there are so many relationships outside of the romantic relationship. Yes. Like just being a brother, just being an uncle, being a sister, being a niece, being a friend. You had to be able because that's the, all of that is the epitome of like going to be in the. This romantic relationship you think you want. And, and so then I love that you like have.

ShySpeaks [: 00:09:22

Cuz it's a. I'm a poet and so I see what you did here. What she just did is she put them in community so they can be in relationship with others who are also healing. And so it's a really, really. I, I love there.

Sefana Samples [: 00:09:36

Thank you.

Ron "iRonic" Lee Jr. [: 00:09:36

Now that was, that was two. We said four if I'm not mistaken. Right.

ShySpeaks [: 00:09:39

So that was high ticket 101 Academy.

Ron "iRonic" Lee Jr. [: 00:09:45

And then what's the use? There's two more.

Sefana Samples [: 00:09:46

So there is also the speaking. The speaking. And then I also have products, so I have digital products and I also have my book. So those are the four ways that you can engage what it is that I offer.

ShySpeaks [: 00:10:03

So we want to actually make sure you can get the book even though you're here to learn about your creative business and the coaching business. Just in case you need the book. Can you please tell them the book and we're going to link it in the description below.

Sefana Samples [: 00:10:14

Absolutely. It is called successfully Single seven secrets to maximizing your season. And it's a comprehensive walk through the journey that I went through as God showed me how to walk out of where I was to where I desired to be. It's the book that I wish I had when I was a young single woman, especially within, you know, the Christian community. Because there's a lot of talk about what not to do, not enough conversation about what to do. There's a lot of conversation also that would lend to singles believing that marriage is the marker for the single believer. But what about the singles that will never get married? Are they then less than. Is their life less fulfilled? It shouldn't be and it doesn't have to be.

Sefana Samples [: 00:11:09

And I think that a lot of single believers are really, really weary of the conversation. And I want people to hear me. I want them to hear the heart behind what I'm getting ready to say because I know that it's a sacred cow and I'm mantled to kick over sacred cows. And I'm okay with that. I'M okay with that. The issue that a lot of single believers are having is that they are hearing the relational conversation come from well intended married people with great fruit. Right. However, if marriage is not the marker, and if a person, person who has a healthy kingdom, desire for healthy covenant.

Sefana Samples [: 00:11:55

Right. Does not see the example of someone living successfully single without marriage as the idol or the marker, what does that look like? Because how can you tell a demographic of people that your life should be full before you get married? Well, what does that look like? Your life should be X. Yeah. XYZ before you get married. What does that look like without the end goal necessarily having to be marriage? Not every single person even desires to be married, if not ever, at least not now. Some, some single believers know that they are in a reconstructive season. What does that entail? Can you show me how to restructure my life, how to realign my life, how to align it in the first place if it's been out of whack my entire life? Right. How do I navigate heartbreak healthily without compromise, still honoring God, still being fruitful, healing with purpose and healing with integrity without it having to involve another person, what does that look like?

ShySpeaks [: 00:13:10

And thriving in all the rest. Your. The other relationships.

Sefana Samples [: 00:13:15

Yes. Because if you're, if you're a. And I'm just going to say it the way I feel it, if you're a trash friend, it is very likely you're going to be a trash companion. Yes. And so what. How do you even navigate how to properly assess and categorize your friendships? I teach that.

ShySpeaks [: 00:13:36

Yeah, I was just talking about. I'm gonna link the book. I just wanted y'all to understand that when we say creative entrepreneur. Because we, we decided on one of our other podcasts we had an author. And people don't think that, you know, as an author really a creative. Right. And it's like the answer is yeah, right. Obviously, because you have to take the ideas that you have, the frameworks that you have, the experiences that you have, convey them.

ShySpeaks [: 00:14:04

Storytelling. I mean, we don't have to tell why. But she is a creative entrepreneur in the sense of that being an author. But there is weight behind her being an author. So when we say I'm going to put the link in the description. And we're talking about the. Because I want to talk about the business of the book. But I wanted you to understand this.

ShySpeaks [: 00:14:22

Everything is not just the business for the sake of business. I'm still. You're going to be served well when.

Ron "iRonic" Lee Jr. [: 00:14:27

I'm Serving up and. And let me. I don't want y'all to. I don't want y'all to miss this. I. I love it. As I'm sitting here and just. Just hearing you speak, you're very clear on what it is that you're doing, and not just what it is that you're doing, but you're very clear on who it is that you serving.

Ron "iRonic" Lee Jr. [: 00:14:44

Yes, that. That audience, that. That niche is very clear in you because you've. You re. You iterated it and reiterated it several times. Single Christians. Yes, single Christians. Single Christians.

Ron "iRonic" Lee Jr. [: 00:14:59

So, yeah, that. That. If. So, I know you've taken some time. You've. You've had some coaching yourself and developing the clarity of vision that you have with the products and services that you have.

Sefana Samples [: 00:15:12

Absolutely. Absolutely.

Ron "iRonic" Lee Jr. [: 00:15:13

No. And it is clear the way that you are articulating. I'm like, okay, no, she got some polish over here. She actually some. This polish.

Sefana Samples [: 00:15:23

And, you know, the ironic thing is that that largely. I have had some coaching, but that has largely come through prayer and revelation. It really has. I don't want people to think that I just happen to know, and I think that is one of the myths that trip people up. They think that they're just supposed to know. You're not just supposed to know. That's another reason why we belong together, doing life in community. You need what I have.

Sefana Samples [: 00:15:52

I need what you have. The clarity that you have is to serve those that you're called to. They need it, and they don't know that they need it because they are led to believe, whether it's by themselves, by the enemy, or by culture, that they're just supposed to inherently have what they need. And so then that opens the door to condemnation and shame, because I don't believe that I have it. I don't have the clarity that other people seem to have.

ShySpeaks [: 00:16:22

Right.

Sefana Samples [: 00:16:22

And so in comes Iran that says, well, let me show you how you can gain it. In comes a coach that says, let me show you the strategy. This is the structure, this is the strategy, and I'll walk alongside of you until I know that you got it.

ShySpeaks [: 00:16:37

Yeah, I love it. Okay, so you got a question? Because I got a question. I mean, I have one, but I wanted to ask about the business of the book. So we know that there's weight behind the book. This is not. We're not just selling books to be selling books. But at the end of the day, you are an entrepreneur as well. So how.

ShySpeaks [: 00:16:55

What do you have, like, book goals, like you say, I have to sell so many. I want to sell this many books this year because if ultimately you're going to reach that many people this year. But is there. Are there goals like that? This is. Okay, the author side of me. So that it's kind of a profitable model and so that I'm knowing that the book is getting out there. Like, is there something there as relates to that aspect of who you are?

Sefana Samples [: 00:17:18

There is now. There wasn't always. Initially it was just the purpose behind producing and publishing the book because it was direction. It was. It was an instruction for me. Now there is, and that is something that I am looking to take into 2025. I do have a grand desire for the book to go into churches to be used as curriculum for singles ministry. And as far as sales is concerned, I'm not as much hung up on numbers as I am with the mission behind it.

Sefana Samples [: 00:17:55

And so what that looks like ultimately is bulk orders for churches across the nation and potentially across the globe because the academy is now global in that we have students in the UK and students in Africa and, you know, so it. The possibilities and the reach are endless. I am just now developing a different desire surrounding the business aspect as it relates to book sales in particular. So.

Ron "iRonic" Lee Jr. [: 00:18:26

So. So you saying that. Right. It seems like you are very. Mission and purpose.

ShySpeaks [: 00:18:32

Drip.

Sefana Samples [: 00:18:33

Yes.

Ron "iRonic" Lee Jr. [: 00:18:33

Right. Where you. Okay, this is what I am called to do.

Sefana Samples [: 00:18:36

Absolutely.

Ron "iRonic" Lee Jr. [: 00:18:37

This is my mission. And it just happens to. Okay, well, I have to build a business around it to sustain it. But my desire and my goal isn't the business, it's the mission.

Sefana Samples [: 00:18:47

Absolutely. Absolutely. 100. And I'm learning that I have to allow for the business part of it to be in partnership because they're not in competition, they're in partnership.

Ron "iRonic" Lee Jr. [: 00:19:01

Yes.

Sefana Samples [: 00:19:02

One impacts the other, one drives the other. And I am learning to embrace that part of the journey for myself as a business owner.

ShySpeaks [: 00:19:14

That's good.

Ron "iRonic" Lee Jr. [: 00:19:15

How. How did you learn that lesson? Like, yeah, where. Where is that learning or that teaching coming from? So where you're like, oh, I get it.

Sefana Samples [: 00:19:23

Well, as a byproduct of some former coaching, just kind of going back, like, ah, that's what that. Okay, I get it now because there was an imbalance that I had initially that it was all purpose and. And I've never been the kind of person because I've been an entrepreneur my entire adult life, so I've never been. Money doesn't matter because. Yes, it does. The Bible says money answers all things. And I have a mortgage and I have a young adult who was in school, so there's that larp. But I was more purpose and mission driven and that's okay, but it needs.

ShySpeaks [: 00:20:00

To be and it has to be.

Sefana Samples [: 00:20:02

As me and my best friend said also as well, you got to use the improper English to drive that thing home also as well. It really, it really helps to understand how they're interconnected. And initially the thing was I did not really see that as clearly as I do now. And so it causes me to expand as a person and as a business owner. And I'm open to it. I love it actually because I was never one to set those kinds of particular business goals. For me it was, did it get to the right house? Did it get to the right heart? Did it make the impact also as well? What's the new goal for sales that are going to help to generate certain activity and drive and push so that we can obtain that? So that's, I'm learning that now.

ShySpeaks [: 00:20:57

And, and also for. And I'm happy that we have you on someone who is, I mean a lot of people we've had on has been impact driven but you are very purpose driven. And so if someone's watching, they're a creative entrepreneur that like finally somebody who dis me, I just want to get the impact. But when she says she sees it, what she sees is I have a community that's global. How many people are in the community right now? Is it.

Sefana Samples [: 00:21:22

I have to look at the metrics, but it's growing.

ShySpeaks [: 00:21:25

Okay, so let's say, let's say there are 50 people in the community or let's just say 100 for the sake of simple NAD. If there's 100 people in the community and I have a goal to get this book into the hands of more people by the bulk and they study and simmer around it. Somebody is going to go from the book into the community and we're going to be, we are going to be able to impact them on a heapr level outside of the book simply because we have this in place. And so now I'm thinking how many more people can I reach? How people can I empress? Now of course there is a, an opportunity for them to partner in with the ministry in the Mermaid as well. Right. And so they're paying for the academy, they're paying for the book, they're paying for these things, but they're, they're reaping as well. But if you don't think about that, hey, how many, Hey, I would like to reach 1,000 people with my book this year. Right.

ShySpeaks [: 00:22:19

If you don't think about it, then. Because really, how many sales would you like to have? I want to re. I want to have a thousand sales. That feels icky. To some people it does. But if I want my hand, my book in the hands of 1,000 people.

Sefana Samples [: 00:22:30

People.

ShySpeaks [: 00:22:30

And this is a. How much of the book?

Sefana Samples [: 00:22:32

19.99.

ShySpeaks [: 00:22:33

This is a $20 book. And in the hands of a thousand people, this now becomes $20,000. That's fine. But the issue is right, is being done. But also the distances are being come in as well.

Ron "iRonic" Lee Jr. [: 00:22:46

Yeah. No, and even that, when you talk about is it reaching the right people? Right. Is it, Is it reaching the right homes? The answer is yes. Because of the fact that once you understand that, okay, I have a marketing strategy. Right. I've developed this strategy to get it into the ranking. So if I have the business strategy, the marketing strategy in place, this is going to get you right fit. Exactly right.

Ron "iRonic" Lee Jr. [: 00:23:11

So I have to have these metrics of the intentional model. And like you said.

Sefana Samples [: 00:23:15

Yes.

Ron "iRonic" Lee Jr. [: 00:23:15

From a business standpoint, you said it feels. And I see this a lot with Christian creed. You see, creators, we don't. It's like it's all about the mission. And don't get me wrong, I get it because I've been there and done that. But once you understand that the mission can't move without the sustainability and it's coming from somewhere.

Sefana Samples [: 00:23:32

And not only that, but not only that, but what I'm growing to understand is that the marketplace is the mission field.

ShySpeaks [: 00:23:39

It's the mission field.

Sefana Samples [: 00:23:40

And you're right. So many of us don't understand. We have used a line of demarcation between the two because we're taught that ministry or mission is in the church or in the community. So no, I am now understanding that. Listen, if, if you hear what I'm saying and the message that that is in my mouth resonates with you. You're the market. Regardless to what you look like, regardless to where you are in life, regardless to what your station is, you're the mission.

Ron "iRonic" Lee Jr. [: 00:24:17

Yeah.

ShySpeaks [: 00:24:18

And here's the. Here's the other thing. If I reach 10,000, I just went up. I feel it. I feel it. I reached 10,000.

Sefana Samples [: 00:24:25

I like your numbers. Yes, I like your numbers.

ShySpeaks [: 00:24:28

I reach 10,000 people with the book. So many of those people are going to wind up in the community because it's just set up that way. They're in there enjoying each other, building relationships. Yes. Safely healing. Okay. Then they can go out outside of their online, in their virtual world to go and do it in person. And then so many of them are going to wind up saying I need to go deeper with this and I want to have that premium coaching.

ShySpeaks [: 00:24:52

And so now because you had a pool of 10,000 people, even if only 1,000 of them say I want the coaching now in a. You know what I mean? Like even if they said that's too big of a number because she big right now. Okay, but Even if it's 200 of those people who say I want the premium coaching that now, now I get to have that one on one impact with way more people than I would have had if I had. So yeah, let's talk about the coaching aspect and the like. Kind of like the business of, of, of coaching before we talk about the finances. I want to ask because I just talk about the idea of coaching 200 people in a year is, you know, in order to do that like there has to be like a schedule, there has to be this prioritization. It's important knowledge. And you may be doing 10 women at a time and 10 here and 10 next month and 10 next month and eventually it gets to that amount of people.

ShySpeaks [: 00:25:50

But ultimately to coach on that level and to coach that many people and I'm sure you're doing it. I don't even know how many people you're coaching now. But it's like what are the, like what are some tools that you use on the back end to keep your your business organized and keep me in it while you're also being able to be recharged and stuff like that?

Sefana Samples [: 00:26:13

So. Excellent question. So I use very simple tools because it is just me currently. Yes. One I am able the model that that's in my heart. It won't be just me. Right? It can't be just me. But I use very simple tools.

Sefana Samples [: 00:26:32

Currently I'm using wix and in wix it actually is able to supply everything that I need from scheduling to payments to I get all of my analytics which helps with marketing and strategy and capacity. Yes, that helps me to determine what my capacity capacity is the involvement of those that are actually enrolled versus the amount of people that consistently engage the community helps me to determine. For instance, we are working on a new offer where I'll be able to give a more intimate one on one experience with more of a mastermind cohort type of, of framework. And that won't be the premium offer but it also won't be the community. It'll be a mid level offer where I can bring components from both into this particular offer and I'll be able to manage it, schedule it, receive payment and monitor it with one tool. I also have an amazing va. Come on. And I just, I love her shout out to Lami because if it were not for Lami, I don't know that I would be able to do this to the degree that I do.

Ron "iRonic" Lee Jr. [: 00:28:01

Yeah.

ShySpeaks [: 00:28:02

So you have a tool that you, you use to the. To us to as full of success. Some people have it and they're like I still need this and that used to be me. You just use the stuff fully, right?

Ron "iRonic" Lee Jr. [: 00:28:13

Sure.

Sefana Samples [: 00:28:14

I mean you have to exhaust. What I've learned. Learned is I have to exhaust every single facet of that, that platform that I absolutely can. And we're, we're expanding and exploring different, different facets of it. And I'm excited about that for 2025. I really am.

Ron "iRonic" Lee Jr. [: 00:28:31

Yeah. And Wix, you know, I need to sponsor us Wigs, but this episode's been brought. Listen. I know, right? But we just stepped the game up, right? Oh my God. Don't use them. But I've heard so many things that they doing now. So the fact that you're able to do all those things within it and I said I know it still does more. That's, that's, that's phenomenal.

Ron "iRonic" Lee Jr. [: 00:28:48

So yeah. Maximizing those tools.

Sefana Samples [: 00:28:50

Yeah. I had several things in place. You know there were and I won't name names because they're not sponsoring this, but I had several tools that we were using initially and I was able to cut every single one of them. Every from scheduling to, you know, there's this big one that most people use for scheduling. I was able to cut that instantly. And then even my CRM that I was using, I'm able to do it all in WIX legitimately and well, my community is in wix with its own feed and interactive chat and so they have a certain level of access to me even as members of the community. And it's all housed in wix. And I love that, I love that Flamingos.

Sefana Samples [: 00:29:35

It's simple, it's very, very user friendly for those, especially for entrepreneurs that are like myself, that are more mature, not as tech savvy as some of my younger counterparts. It's very, very user friendly. Nice, very user friendly.

ShySpeaks [: 00:29:50

I love what you said about using the tool. Sounds like the calendar is very important. Sounds like having a place where they can process payment. You're not having to manually do that. Can you, you send me this? Can you book me this? And they can book in for Themselves right there.

Sefana Samples [: 00:30:06

Yes.

ShySpeaks [: 00:30:07

But I like the fact that you say and I have an amazing, amazing virtual assistant. Since earlier you were saying that. Well, you know, right now it's just me. And what people would may think is that you're running the entire company. You're saying is me doing the. Primarily doing the premium level coaching.

Sefana Samples [: 00:30:22

Right, I'm doing the coaching.

ShySpeaks [: 00:30:23

But at some point most solopreneurs, and I'm very big on business, you have to. Even if it's just getting a virtual assistant part time.

Sefana Samples [: 00:30:32

Yes.

ShySpeaks [: 00:30:33

It can't be just you. If you want to hit this six and seven and eight figure marks that you're hoping to do so that you can sustain your living off of your creative ideas and your passion and all your businesses, you, you're, you're probably going to have to get you at least a virtual assistant. So shout out to you for, absolutely.

Sefana Samples [: 00:30:49

For mentioning that.

Ron "iRonic" Lee Jr. [: 00:30:50

And this is something that it just, I mean it just popped my head because this is how I think. But as you grow and expand you, the coaches that, that you're going to eventually need to reach and impact more people, they're either in your community now or they're going to be in your community eventually. Right. So you're actually, you're developing and training now with your tools and frameworks that, okay, this is my framework from the book. Then we take them from the book and get them in the community and then from the community to the 101. But I can guarantee you those coaches that's going to come on and say, okay, we are part of Saana samples, you know, team. They in your community, they're going to come from that community.

Sefana Samples [: 00:31:31

And I, and, and I'm going to tell you how I know you're right because I've begun to use that language with them. Every time that we meet, I begin, I've begun to use that language with them. Some of you in here are my leaders and I address them as, you know, you're a leader and this is why. So let's work through that so that I can help you to understand why it is you're experiencing, what you're experiencing and what's supposed to be produced out of that. I didn't have that. Right. And so as they recognize that, as they become more self aware and then they're equipped, they're then going to be empowered to do exactly what you said. But that honestly, what that is is discipleship.

Sefana Samples [: 00:32:11

That's what that is, is discipleship with a marketplace mantle on it. Right. But it's at the core of it, it's discipleship. And I believe that when we understand that and we're submitted to what that looks like as an individual, that's what discipleship looks like. For me in the marketplace, discipleship in ministry looks a little different. Even though I'm dealing with the same demographic, the operational process looks a little, little different than it does in my marketplace ministry. So if, if we look at what we're doing, especially those of us that are missional, if we think about what we're doing through that lens, I think that it will hold us more accountable. It'll help us to be more integral and more impactful when we're engaging with those that we're called to serve.

ShySpeaks [: 00:33:04

Yeah, because ultimately you're going to be able to be more impact.

Sefana Samples [: 00:33:07

Absolutely.

ShySpeaks [: 00:33:07

Because, you know, first of all, they're coming in, they're, they're healed, they're starting to develop a passion to help others and they're like, I need to do. I'm going to. Matter of fact, I'm going to do it right here in this ministry where I'm, where I already am. And so where coaching, maybe those premium clients may be getting direct access to you because they think that you're the one who, who, who embodies this. You're, you're that image of that, of what you're talking about. They'll have other people who are the embodiments at. And they can talk to them maybe twice before they talk to you. Right.

ShySpeaks [: 00:33:38

So that's cutting down on the amount of times that you're having to talk to them specifically. But they're still getting that same quality experience.

Ron "iRonic" Lee Jr. [: 00:33:45

Yeah.

ShySpeaks [: 00:33:46

So for those of you who are like, okay, I'm coaching, I'm listening to this, I'm trying to hear the business side of it as well. There is a 20 book that we're going to sell 10,000 copies of and okay, there is a $35 a month for the community, the, the academy. I'm sorry, it's an exempt community. It's a subscription. $35 a month. $35 a month. It's a little over, I guess it's like around about $400 for the year if you think about it. And so then you have those who want to say, I need the premium coaching a little bit more hands on six.

ShySpeaks [: 00:34:22

And that is what is the, the cost of currently, at the time of recording this, what is the cost of that?

Sefana Samples [: 00:34:27

6K.

ShySpeaks [: 00:34:28

6K. Okay. And at the cap. Current capacity. Because you, you haven't yet Duplicated yourself in the sense of creating those other coaches yet which we are created to be duplicated. Which is what I heard that I was like, oh, we created to be duplicated. Yes, we are. So right now what's the, the amount, what's the capacity that you could say, amount of people you can coach in the program? If you, if you, if you will feel.

ShySpeaks [: 00:34:56

Yeah.

Sefana Samples [: 00:34:56

10.

ShySpeaks [: 00:34:57

10. Okay, 10. So, so we.

Sefana Samples [: 00:35:01

With integrity, you know, that's the best key. With integrity. That's key because I can always, There are always people asking, you know, are you accepting new clients? And if I'm full, I'm full. Because you're going to get a shell of who I am and what it is that I'm called to do. And I'm accountable to the father. I'm accountable and I just, I can't be raggedy. Like that's just, that's, that's a non negotiable for me.

ShySpeaks [: 00:35:29

Exactly. Until we have those other coaches that can maybe take in one or two of those other calls or something like that. Right now with integrity 10. But even with integrity 10 run, you know, I do the math now. So if you do 10 by 6k, okay, my math failed and I'll just play.

Ron "iRonic" Lee Jr. [: 00:35:48

But no, I mean, I love that because you're self aware. And I think a lot of times we're not self aware. Right. We have the desire. You have the heart and desire and the passion to serve. But you're like, in order for me to serve at my top level.

Sefana Samples [: 00:36:06

Level.

Ron "iRonic" Lee Jr. [: 00:36:07

Right. For you to get this, you know, for you to get the sauce, the most I can do is 10. Because you know your limits. I, I know my limits.

Sefana Samples [: 00:36:16

Especially in school, right? Especially in school, yeah. Because I have to be able to comprehend and you know, answer what it is that's being asked of me as a student. So. Because I'm not going to be. I'm not going to be. I'm. If I'm not a raggedy coat coach, I'm not going to be a raggedy therapist.

ShySpeaks [: 00:36:35

Right, right. Or if you, or if you took a speaking engagement, then you'd be ragged speaking. You see, you don't want to be. We don't want to aspirate of entrepreneurs.

Ron "iRonic" Lee Jr. [: 00:36:43

Yeah.

ShySpeaks [: 00:36:43

We don't want to be ragged.

Sefana Samples [: 00:36:45

We can't be.

Ron "iRonic" Lee Jr. [: 00:36:45

Right.

ShySpeaks [: 00:36:46

You know, and I also think that that's important too because we say it's strategy is structure, but it's also self development. And I hope that as we're talking about this, there's something developing in the Self that's listening to it, that says I'm gonna have a capacity. I don't care if I, I don't care if I do custom gowns and I, I do embroidery. My max is my max.

Sefana Samples [: 00:37:09

Yeah.

ShySpeaks [: 00:37:09

Because I'm not. And so, yes, that means. But that means I'm only going to make this amount of money. Yes, that's the amount of money you're.

Sefana Samples [: 00:37:15

Going to make from that product.

Ron "iRonic" Lee Jr. [: 00:37:16

That product.

ShySpeaks [: 00:37:17

Right.

Sefana Samples [: 00:37:17

From that product. That's the amount of money that I'll make with one on one premium coaching that does that. That does not even encompass the community. That doesn't encompass book sales, that doesn't.

ShySpeaks [: 00:37:31

Encompass speaking, and that doesn't encompass digital cart and sales. Visual can be those as well. So don't be, you don't want to be greedy to the kind of where you can't properly do fulfill.

Sefana Samples [: 00:37:42

Right, right.

Ron "iRonic" Lee Jr. [: 00:37:44

Because I mean, and that's what, that's, it's a protecting your brand. Right. We hear that you got to protect your brand. I heard you say it's like, you know, I don't want to show up janky because of the mission. But even that from a business standpoint is protecting the brand.

Sefana Samples [: 00:37:56

Yeah.

Ron "iRonic" Lee Jr. [: 00:37:57

If you show up janky, then that's gonna be somebody going to be like, yeah, I was in a program, but I didn't, you know, and then that can be a ripple effect opposed to. No, I was in a program. It was phenomenal. It transformed my life. Yo, you need to. So now you know what I'm saying? It's a different conversation.

Sefana Samples [: 00:38:14

And so far that is the feedback and so far that's the review. Oh my gosh. When I started with Safana, and here's the other thing that I don't often talk about is that I have a lot of recurring clients in my premium program. I have one, one young lady in particularly, she's been with me close to five years.

ShySpeaks [: 00:38:38

So she said, I need to stay.

Sefana Samples [: 00:38:41

You're my coach. I have another young lady, she just returned from Paris. Same thing. She was like, check us out. Listen, so when it's due, yeah, just redo that puppy. Like, this is not a conversation. Another one of my premium clients, she just got home from the Dominican Republic. Another, another one of my clients, she's a high level influencer.

Sefana Samples [: 00:39:03

She just got back from New York Fashion Week. And I never disclose who my premiums are unless they do. Right. Because I keep them safe in that way. It's very intimate work. But that's another reason why I don't Have a lot of spaces open when the next cohort is designed to open because these babies won't let me go. And I'm okay with it because we're working through very critical, pivotal places in their life and in their journey. And it matters to me how we walk that out.

Sefana Samples [: 00:39:39

Right.

ShySpeaks [: 00:39:41

Man. I, I have a question for you. And, and if you, if you don't have an answer, it's okay. Okay. For someone who is. Is a coach, and they are coaching in the transformative space, and they're thinking about, how can I skip pricing? How do I quantify? Because I said, well, what is the agreement offer? He says, 16, because it's cake. And so if it. How do you quantify that? And I say that because oftentimes if, like, if I'm helping somebody make money, then I feel like, well, okay, I've, I've, I've helped them make 10,000, so I'm gonna ask them to pay me 2,000 because I know that they're gonna make that.

ShySpeaks [: 00:40:23

And so I'm getting about 20%. There's some kind of, like, calculation to it. Right. And so for people who are coaching and they're trying to come up with and they're ideating and trying to come up with how to quantify a price point for this coaching, and it's one on one and this time intensive, that's taking them away from speaking and studying and being a mom, and it's taking them away from all those things. How do you help? Do you have a thought on how to price or come up with a price or quantify a high ticket price?

Sefana Samples [: 00:40:53

Well, I can only speak to what I did, which was I got a coach to help me work through that. Because it wasn't just my coaching certification that I had to consider. I had to consider that I have been effectively helping women to transform their lives over a span of 30 years, which begun behind the salon chair. Right. Because women tell their stylists everything. Right. So I've been working with women in the marketplace relationally and helping them to transform their lives for 30 years. So that's 30 years of experience on top of certification as a coach, on top of a ministry mantle that goes into that, which we don't charge for ministry, but there is experience and wisdom and strategy that is attached to that.

Sefana Samples [: 00:41:48

Coupled with what you said. The, the value of the time that not only you get to spend as a partaker of that, but here's the kicker. The time that I save you from going through the things that I've already walked through that. You won't have to as a result of the partnership. Why you are paying for me to share with you because I'm being just as vulnerable with you. Not just with the skill set that comes with certification, experience, and all of the things, but I am very intimately aware of how my vulnerability helps to unlock something for you. So you tell me how much that's worth to you. So that goes into the process as well.

Sefana Samples [: 00:42:45

And the truth of the matter is, for a lot of my one on ones, because we walk so intimately, that's another reason why they are not so quick to be like, I'm done. Because it's not about being cured or now. You know what I mean? It's. I can see a clear demarcation from the time that I partnered with my coach Safana to where I am now as a woman. Right. The fruit of that is immeasurable.

ShySpeaks [: 00:43:17

And I love the fact that you said coach when I partner with my coach. Like, you're just my coach. You know, we see that oftentimes with athletes, they don't just, well, I'm already cold. Now I can. I don't need to. I'm pretty sure Serena's still had a couple.

Sefana Samples [: 00:43:34

Sure. All the way. All the way.

ShySpeaks [: 00:43:35

All the way. She didn't say, well, I'm already winning champions. I don't have a coach anymore. Doesn't make sense. No. So in reality, it's. It's. Yeah, it's a coach.

ShySpeaks [: 00:43:47

So it's a. It's a difference. And so I hope that help somebody there, like who is trying to put together the pieces of what they're resurrecting as a coaching. Coaching business as well.

Ron "iRonic" Lee Jr. [: 00:43:58

So. Yeah, so these different facets, right, we have the four different facets with the, the premium, the group, the bulk, and the speaking when it comes to dividing your. Your time. Right. Like on a date and then you in school. Right. School. You say you have an adult.

Ron "iRonic" Lee Jr. [: 00:44:15

Adult, adult child.

ShySpeaks [: 00:44:17

What.

Ron "iRonic" Lee Jr. [: 00:44:17

What does a day in the life.

Sefana Samples [: 00:44:19

Of Stefano Poach Merciful? Well, that varies. That varies because you have to consider things like this, like podcast appearances and things like that. So it varies. It always starts with Worship and Word and then depending on what's on the schedule for the day, for a day for like today, for instance, I started with Worship and Word and I did schoolwork and then I came here, and then when I leave here, I have a client that I will meet with and then I'll go back to school work. And I've already touched bases with my son, so it just, it just depends. Some days are schoolwork and studying for an upcoming message if I have to, if I am invited to speak. So it just depends on my heavy coaching days. Those days tend to be the most rigorous because of the intimacy that is involved.

Sefana Samples [: 00:45:21

When you are walking through life with people, you open yourself up to receive all that they're going through and dealing with and the expectation is that you have answers. I don't allow myself to be placed in a position that only God holds. That's good. I am a conduit and I use my skill set and I use my experience and I rely heavily on the anointing of God to give me what that individual needs. So it just depends. It just depends.

ShySpeaks [: 00:45:54

Well, you my heavy coaching days because some people need to know how to stack their days or whatever that means. So what do you mean when you say heavy coaching?

Sefana Samples [: 00:46:01

Heavy coaching days would mean multiple one on ones with my VIPs as well as if that particular day happens to also be a successfully successful single academy night. Because we have standard nights throughout the month. We, we have two group teaching sessions per month. Okay. So every other week there's a group teaching session and then at the end of the month we have a group coaching session. Because in my academy they do work. Anyone that works with me, you have work. And so their homework is given after the teaching assignment, the teaching session and then based on their homework that they turn in is how I structure the group coaching session.

Sefana Samples [: 00:46:40

So I have to a lot. There is time that I have to set aside to allot for me to go over my one on one coaching clients homework that they turn in, SSA homework that they turn in and then construct the group coaching session surrounding what they're dealing with as a whole. And there's always commonalities that I can build the group coaching session from coupled with or aside from the individual coaching sessions that I have to conduct or construct based on what they have turned into me aside from my homework that I have to do. So again, that's what a heavy day might look like.

Ron "iRonic" Lee Jr. [: 00:47:20

So okay, so you just talked about your schedule and that it, you know, if it deviates depending on the task and the priorities and things like that. How far in advance though was that schedule created? Because I know a lot of times, once again creative. A lot of times we spontaneous. Right. And I think, I don't think sometimes spontaneity works, but when we're running a business, spontaneity I think does not work when it comes to scheduling your time.

Sefana Samples [: 00:47:47

No, it Doesn't. Which is why there is a scheduling framework for individual. They, they're on a schedule. So they have bi weekly sessions with me because in between they are allotted the time to do the work that's assigned to them, which works in harmony with the bi weekly schedule of the Academy. Right. So it actually ends up, you know, being very tiered, very layered.

ShySpeaks [: 00:48:12

So is it like Monday, Wednesday that you do client work?

Sefana Samples [: 00:48:16

So I have certain days of the week. I do, I have certain days of the week where Tuesday are my more flexible day, which is why I was able to do this on a Tuesday. Right. And then Wednesday, Wednesday through Friday are heavier on coaching. The academy is every first and third Wednesday and then the last Monday of the month. And so it ends up, you know, the slots end up really working in harmony with one another.

ShySpeaks [: 00:48:48

So those that was already set. So those.

Sefana Samples [: 00:48:50

Yeah, those are already set. They're preset into the, the platform where they can't book outside of what my availability is. Right.

ShySpeaks [: 00:48:59

And with. So I know the, the academy times are set with the clients. They already know that they're set to do one or two days. Yeah, that's already communicated.

Sefana Samples [: 00:49:09

Absolutely. In their onboarding. Yeah. They're, they're, they're made aware of what, what the scheduling framework looks like. They have the autonomy to go and book their own within that and my availability and it works. And if there is an instance, especially for a high ticket client, that there is something that needs to be worked out outside of that, I'm more willing because that is the nature of that partnership. Yeah.

ShySpeaks [: 00:49:36

And how often do you meet with your va. Right. So that they can continue to help you with the things you're doing. So I'm a coach. I'm trying to see when I'm gonna be talking to this virtual assistant.

Sefana Samples [: 00:49:46

Great question. Every Thursday we have a standing meeting. See, every Thursday I see things.

ShySpeaks [: 00:49:52

There's a lot of sit. Things that are there.

Sefana Samples [: 00:49:55

I have to know what I'm doing. I have to know what I'm doing. Even when I was behind the chair, I had set days of the week within certain timeframes that I accepted clients. What's available is what's available.

ShySpeaks [: 00:50:07

Right.

Ron "iRonic" Lee Jr. [: 00:50:08

And I was going to ask you that too. Like, did you, did you get that training from that?

Sefana Samples [: 00:50:12

I did, Yeah, I did. I learned. Which is another thing that I try to help women to understand, especially you don't realize how much of what you need is already in you. You're just not as aware.

ShySpeaks [: 00:50:25

Yes.

Sefana Samples [: 00:50:25

You know, so that, that trained me being in the beauty industry for 30 years, trained me to respect, respect and honor time, which is why I was on time today. Honor time.

Ron "iRonic" Lee Jr. [: 00:50:38

I love it.

ShySpeaks [: 00:50:39

You know, I love how you just raised right on over. She said what she's saying. But you said your. I have 30 years of experience in the beauty industry. I was a stylist in a salon. But some people would discount. People got they sitting on a, a well of wisdom, a gold mile within themselves, but they're discounting their experience. Well, that doesn't necessarily see how it correlates.

Sefana Samples [: 00:51:09

See. Yeah, yeah, but you are.

ShySpeaks [: 00:51:11

I help them to see that. You see. And so you were able to speak confidently about. No, I just, you know, even language matters. It does, you know, it's very important to what you're saying. I was in the beauty industry. Not just, oh, I did her, you know, I just did, you know, like, no, no.

Sefana Samples [: 00:51:25

I'm a double licensed degreed beauty professional. I hold it. I hold a license in cosmetology. I'm also a licensed cosmetology instructor. I also hold a degree in cosmetology management. I earned it.

ShySpeaks [: 00:51:39

Right.

Sefana Samples [: 00:51:39

So I am qualified.

ShySpeaks [: 00:51:40

Qualified.

Sefana Samples [: 00:51:41

I am qualified to relate with people.

ShySpeaks [: 00:51:46

And I realized after a while what I was doing, People weren't coming to just get their hair done. They were unpacking and they were getting advice. And I realized what I was doing, that I was flowing both ways. I was doing this skill, this creative skill, but I was flowing the ministry and all that faith based and all that work that I do was flowing out as well.

Sefana Samples [: 00:52:05

Let me tell you something. Let me tell you why you're on it. And that is another reason why I obeyed God in coming from behind the chair. Because I did realize that. I realized that I was operating under two functions, but I was only getting paid for one. That was the beginning of opening up my heart and my mind to understand the intersection between ministry and marketplace. Because while you believe and it's also a false humility and you believe that you are being this wonder, but you're actually being a blunder because you're allowing yourself to be underpaid, which is a dishonor to what God called you to do, right?

Ron "iRonic" Lee Jr. [: 00:52:45

And so wait a minute. You said I'm giving two services, only getting paid for one. And I'm getting underpaid because the service that you're asking me, you come, I'm. Don't get me wrong, I'm laying your hair.

Sefana Samples [: 00:52:56

Your hair is right.

Ron "iRonic" Lee Jr. [: 00:52:57

But low key, you coming for this other thing.

Sefana Samples [: 00:53:01

And I started realizing that when new people. Let me tell you something. Listen. When my book dropped and it began to really, really sell, I got more new client bookings because they saw an open door to get what they wanted. But they would only be able to pay for this because what. What had become known. Was she gonna bless you if you get in that chair? Like that was common knowledge. I'm telling you, go to.

Sefana Samples [: 00:53:31

And all of this is going to come out in this session now. So you're getting a twofer. Yeah, you're getting a twofer and.

Ron "iRonic" Lee Jr. [: 00:53:42

That.

ShySpeaks [: 00:53:43

I know, right. We can come because we really need to be wrapping this up. Yeah.

Sefana Samples [: 00:53:49

So then it opened the door for the spirit of the Lord to say. I said what I said.

Ron "iRonic" Lee Jr. [: 00:53:53

Right.

Sefana Samples [: 00:53:54

Come from behind the chair. You have put your time in there. It's. Listen, this is what. This is what convicting me and bless me at the same time. It was about the spirit of God saying to me, I've trained you on how to relate to them on the heart level while you learn how to minister to them at the head level. Now it's time for you to go from outside the head to inside the head, and you can't do that behind this chair.

Ron "iRonic" Lee Jr. [: 00:54:25

Wow.

Sefana Samples [: 00:54:26

So you're going to continue to allow yourself to be underpaid and overworked.

Ron "iRonic" Lee Jr. [: 00:54:32

Right.

Sefana Samples [: 00:54:32

Not only that, but my wrist began to give out. So the grace was lifting off of that season because it was time to come into this one. This hasn't hurt since.

Ron "iRonic" Lee Jr. [: 00:54:45

Wow.

ShySpeaks [: 00:54:46

Listen. And that's the thing. I just want people. And it's not. This is not just you. There's people who are offering, they're giving two first, some of them three first.

Ron "iRonic" Lee Jr. [: 00:54:54

And all, I'm guilty, I've been guilty. I'm guilty, I'm guilty.

ShySpeaks [: 00:54:59

And so. But meanwhile, we're stopping our own flow. It's like, it's like. It's like when you say Christ said throw the net down again.

Sefana Samples [: 00:55:08

Yes.

ShySpeaks [: 00:55:08

That's throwing it. That's throwing it down in a different way.

Sefana Samples [: 00:55:11

Yeah.

ShySpeaks [: 00:55:11

But you know what I mean, like, so I love. I love. I love, love, love what you're saying. Because I really hope that one of the creative entrepreneurs who are listening, two of them, three of them, five of y'all, 10 of y'all. We're listening.

Ron "iRonic" Lee Jr. [: 00:55:22

Yeah.

ShySpeaks [: 00:55:22

Who say, I'm in this particular space. And you can begin to get the language of how to share. This is what I've been doing for the past 10 years. I've been doing this for five years. I've been doing this for now not faking it. I've done real, for real. I've really been doing this. And so I can speak confidently about this.

ShySpeaks [: 00:55:41

And I know that, I know that, I know there is no need to be an imposter because I just been doing it.

Ron "iRonic" Lee Jr. [: 00:55:46

Yeah.

ShySpeaks [: 00:55:46

And that is what it is. So that, and so you're so busy thinking about imposter, you're not even able to speak to what you really do, you know, for, you know, I don't know, somebody may do something with acrylic. They may do these kind of tables like the one we have sitting in front of us. And they've been doing it, but they don't want to say that they've been doing it. I really don't have experience with it. You know, actually you've been doing it. So you need to go ahead and add that to your experience. Go ahead and do that.

Ron "iRonic" Lee Jr. [: 00:56:12

Yeah.

Sefana Samples [: 00:56:12

You know, and so put your course in teachable. Teach people how to do it. Yeah, whatever it is. And I, I, I think, I think the body at large, I think the Christian community is, is done a great disservice when we are not taught that there is an intersection between ministry and marketplace and everything is not to be given away. Yeah, it is not. I used to think that.

ShySpeaks [: 00:56:38

And you do do the other person a disservice.

Sefana Samples [: 00:56:40

You do a disservice and you dishonor the gift that you have. So you, so not only do you dishonor the gift, but you dishonor the gift giver.

ShySpeaks [: 00:56:49

Right?

Ron "iRonic" Lee Jr. [: 00:56:49

Yeah.

ShySpeaks [: 00:56:50

Right. And I say give, you do them a disservice because they, people move different when they have the opportunity to invest in something. So there's just a blessing for them in investing that you're taking away from them because you're not getting that. Okay, I want to got to get out of here, but I got to go behind the scenes really quick of the coaching business. Now somebody is wondering, okay, I know I have my schedule down, I got my pricing down, but if I hire this assistant, okay, they're not actually helping co, like, what are some of the things that I can give them to do so that I can free up my time? You know, what am I, what am I offering them? What do you, will you meet with your VA on Thursdays in a, in a successful coaching business, what are some things that a VA can be doing and that that spirit of entrepreneur can move from a solo open world to L Street?

Sefana Samples [: 00:57:45

Everything. Everything. Everything from onboarding clients to off boarding, to helping manage the community, to managing email marketing. To helping me with marketing and rolling out content projection, to creating my slides, to helping me to take. She actually helps to, helps me when I'm walking through. Now she doesn't create concepts and all of that, but she helps me to flush things out from an administrative standpoint. Okay, so what that's looking like is we're going to need an email campaign for that, no less than in X amount of emails. So let's start working on the copy for that.

Sefana Samples [: 00:58:27

Right. So, and then we're getting to the point where, because I typically write all of my own copy and, and, and, and that's not, that's only because I'm very specific and intentional about saying what he wants me to say. And I'm not a generic person person. I'm. Because I'm not ruled by algorithms and all that kind of stuff. My business is run through obedience. And so I'm teaching her my mindset and my framework behind copy and she's becoming more adept at helping me. So I can like give her some bones.

ShySpeaks [: 00:59:07

Yes, and then you can.

Sefana Samples [: 00:59:08

Yeah, or vice versa. I will ask her. We use AI sometimes. I'll give her a couple of prompts, provide me with some bones and then I can, you know, things like that. So scheduling, onboarding, offboarding, helping to manage the community, email marketing. She even handles my personal speaking engagements, travel arrangements, invoicing and all of the things, things that, that, that helped to free me up to assess, homework, give homework, pray. Because prayer is a great, great part of the foundation of what I do. I'm praying with and for my individual VIP clients.

Sefana Samples [: 00:59:54

I'm praying over and with and interceding for ssa and I'm also walking alongside of my young adult son. So her presence helps to free me up for more income producing activities. She helps me to generate more income. If, if her efficiency, you know, isn't helping to generate more income, I don't have a need. So you know, even people that we look, you know, following up with my warm list, you know, people that have had discovery calls but didn't necessarily close on VIP coaching, there is a different generation of, you know, email campaigns that we generate for them. That's, you know, and then, so she's separating between current client emails, SSA emails, ministry emails, hotness emails, you know what I mean? You know, then the general overall email list. Right.

ShySpeaks [: 01:00:50

And, and if you were doing all those things, there's no way one client.

Sefana Samples [: 01:00:57

Oh, I would.

ShySpeaks [: 01:01:02

Because it just would.

Sefana Samples [: 01:01:04

Not flush out schedule wise. And so what I'm thankful for is that she gets it. And she's been working with me less than a year. Wow. She's been working with me less than a year.

Ron "iRonic" Lee Jr. [: 01:01:16

Last question. Because I know you gotta get out of here.

Sefana Samples [: 01:01:17

Yeah.

Ron "iRonic" Lee Jr. [: 01:01:19

Did she come pre downloaded with all this skill set and know how or was there some training and some SOPs that you had? Like, how do you. How is she able? Because that's a lot. You just, you just ran down a lot. So how. Yeah. Did she get up to speed to do that?

Sefana Samples [: 01:01:37

So both.

Ron "iRonic" Lee Jr. [: 01:01:38

Okay.

Sefana Samples [: 01:01:38

She came very highly recommended with another service provider that I worked with.

Ron "iRonic" Lee Jr. [: 01:01:43

Okay.

Sefana Samples [: 01:01:44

And I have had to bring her up to my speed. Right, right. And so there are some SOPs and things that we're creating as we go, even though that there were some, you know, already in place. So both. A little bit of both.

ShySpeaks [: 01:01:59

Before I say thank you for being here. Because I'm gonna thank you before I say thank you for being here.

Ron "iRonic" Lee Jr. [: 01:02:05

Yeah.

ShySpeaks [: 01:02:06

I want you to. This is just. This just came to me. I want you to speak to the person who's a creative entrepreneur. Maybe they, they may even be sent. They probably a single entrepreneur. How can they be a successfully single creative entrepreneur? Like, if you had an opportunity to say something to creative who's watching, what would I say?

Sefana Samples [: 01:02:29

Yeah, I would say don't be afraid to obey. Don't be afraid to seek the help that you need. Don't be afraid. Don't be afraid. You have to seek the help that you need. You can't allow shame, kind condemnation in what you believe to be inefficiencies. You can't allow those things to stop you from stepping into the thing that you know that you're called to do. Because more than anything, there are people waiting on you, just like there were people waiting on me.

Sefana Samples [: 01:03:00

There are people waiting on you. Don't keep them waiting.

ShySpeaks [: 01:03:04

Again, the relationship coach. Got to go out here and get your creative relationships popping. You got some.

Ron "iRonic" Lee Jr. [: 01:03:11

Yeah. So if people are loving what they're hearing from this episode, how can they get in touch with Safana?

Sefana Samples [: 01:03:18

Everything is@saana samples.com.

Ron "iRonic" Lee Jr. [: 01:03:21

Awesome.

Sefana Samples [: 01:03:22

Digital products, physical products, invitations for speaking. Everything is at www.safanasamples.com.

ShySpeaks [: 01:03:31

Awesome.

Ron "iRonic" Lee Jr. [: 01:03:32

Thank you. All good? Yes. Thank you. Thank you for being here. This is. This has been phenomenal.

Sefana Samples [: 01:03:37

I appreciate it. Been great.

ShySpeaks [: 01:03:39

So great.

Ron "iRonic" Lee Jr. [: 01:03:40

Yeah.

ShySpeaks [: 01:03:42

You know, you were able to help. I'm sure so many who are trying to grow their coaching business, put some structure in there and some strategy in there because that's your. That's your thing. But also you were able to still pour as well of what pours out of your heart from like, from the father to those who need to have healing and be successfully single. And it's still, all of that happens all within this episode. And I'm just, I am just impressed and I am just proud to know you and to say you on the MQD podcast. Thank you. Thank you.

Ron "iRonic" Lee Jr. [: 01:04:21

Yeah. So thank you.

Sefana Samples [: 01:04:22

It's been a privilege. Thank you.

Ron "iRonic" Lee Jr. [: 01:04:25

So we want to thank you all as well, our guests for watching or listening and we want to encourage you to join the Creatives Corner community.

ShySpeaks [: 01:04:34

Right.

Ron "iRonic" Lee Jr. [: 01:04:35

So if you go to mmcb podcast.com mmcb podcast.com you can be a part of our newsletter and our Facebook community where you'll be surrounded by other creatives just like yourself who are in pursuit of entrepreneurship. And yeah, you'll be able to learn and develop and grow in that strategy, structure and self development piece. So on that note, pass away to you, sir.

ShySpeaks [: 01:04:59

One of the things that I like to do in ending the episode is making sure that you have an opportunity to participate because you've been listening, listening, listening. And I believe that words shake worlds. So I want you to say this and repeat after me. Everybody here, we can all say it together. All it takes.

Ron "iRonic" Lee Jr. [: 01:05:16

All it takes is consistency. Is consistency.

ShySpeaks [: 01:05:19

Intention.

Ron "iRonic" Lee Jr. [: 01:05:20

Intention.

ShySpeaks [: 01:05:21

And laser focus.

Ron "iRonic" Lee Jr. [: 01:05:22

And laser focus.

ShySpeaks [: 01:05:23

To mind my creative business.

Ron "iRonic" Lee Jr. [: 01:05:25

To mind my creative business. All right, peace.