Scaling Your Creative Business | MMCB Episode 5 w/Lorraine Kamesha

ShySpeaks: 00:00:08

What's up?

ShySpeaks: 00:00:09

What's up?

ShySpeaks: 00:00:09

Welcome to the mind of my creative business podcast.

ShySpeaks: 00:00:12

My name is Shy Speaks

ShySpeaks: 00:00:14

Ron "iRonic" Lee Jr.: and I am Ron, Ironically jr.

ShySpeaks: 00:00:18

And today we have a guest with us.

ShySpeaks: 00:00:21

We have Miss Lorraine Kamisha, who is a serial creative manure.

ShySpeaks: 00:00:26

Um, she has several businesses, one being a, uh, writing business for She also

ShySpeaks: 00:00:34

monetizes her content creation on social media, IG, Instagram, things like that.

ShySpeaks: 00:00:41

Um, and she is a business coach.

ShySpeaks: 00:00:44

She is formerly one of my business coaches, actually my first business coach.

ShySpeaks: 00:00:49

So, um, that's how I would introduce you, Miss Lorraine Kamisha.

ShySpeaks: 00:00:52

But I want for you to be able to introduce yourself.

ShySpeaks: 00:00:55

How would you introduce?

Lorraine Kamesha: 00:00:58

Well, thank you, Ron.

Lorraine Kamesha: 00:01:00

I am Lorraine Kamisha and I am actually a viral marketing strategist.

Lorraine Kamesha: 00:01:04

So I teach up and coming content creators how to monetize their following so they

Lorraine Kamesha: 00:01:09

can make more money on social media.

Lorraine Kamesha: 00:01:11

So I don't believe in just, you know, posting just a post.

Lorraine Kamesha: 00:01:15

We post them for a purpose and that purpose is to pay our bills.

Lorraine Kamesha: 00:01:18

Ron "iRonic" Lee Jr.: Yes.

Lorraine Kamesha: 00:01:19

Yes.

Lorraine Kamesha: 00:01:19

I love it.

Lorraine Kamesha: 00:01:20

I love it.

Lorraine Kamesha: 00:01:20

I love it.

Lorraine Kamesha: 00:01:21

Um, okay.

Lorraine Kamesha: 00:01:22

So you say a viral strategist, say it again, a viral marketing strategist,

Lorraine Kamesha: 00:01:29

a viral marketing strategist, right?

Lorraine Kamesha: 00:01:31

So those people who are content creators, right.

Lorraine Kamesha: 00:01:34

You're showing them how to, okay.

Lorraine Kamesha: 00:01:37

How to monetize this, right.

Lorraine Kamesha: 00:01:38

We're not just doing it.

Lorraine Kamesha: 00:01:39

Once again, we know it's called social media, right?

Lorraine Kamesha: 00:01:42

We use it socially, but we know that these platforms are not social platforms.

Lorraine Kamesha: 00:01:50

These platforms are marketing platforms, right?

Lorraine Kamesha: 00:01:53

Right.

Lorraine Kamesha: 00:01:54

So you're showing them how to do that.

Lorraine Kamesha: 00:01:55

Okay, cool.

Lorraine Kamesha: 00:01:56

So, so our show, I said, we're like the number one, um, Podcast

Lorraine Kamesha: 00:02:02

for creative entrepreneurs, right?

Lorraine Kamesha: 00:02:04

So we talk about strategy, structure, and self development.

Lorraine Kamesha: 00:02:07

So I see you as a creative for newer, right?

Lorraine Kamesha: 00:02:09

Based on just me, me knowing you a little bit, um, hearing your story.

Lorraine Kamesha: 00:02:14

Um, do you see yourself as a creative

Lorraine Kamesha: 00:02:15

for newer though?

Lorraine Kamesha: 00:02:17

Oh, it took a while.

Lorraine Kamesha: 00:02:19

And, you know, before I started with the content creating, I was just, you know,

Lorraine Kamesha: 00:02:23

in my business, like most entrepreneurs are, they're doing all the things.

Lorraine Kamesha: 00:02:28

They're, you know, Sometimes doing the work, like when I started the writing

Lorraine Kamesha: 00:02:32

business, I was actually writing.

Lorraine Kamesha: 00:02:33

So yeah, that is, you know, a creative preneur doing the writing.

Lorraine Kamesha: 00:02:38

But then as I grew and I learned that I had to start delegating and automating

Lorraine Kamesha: 00:02:41

things that, you know, at the end of the day, my job was to drive sales.

Lorraine Kamesha: 00:02:46

And one of the best ways to drive sales online is through content creation.

Lorraine Kamesha: 00:02:50

So that's kind of just where I fell.

Lorraine Kamesha: 00:02:52

So for the most part, when my business is, I'm the one who's

Lorraine Kamesha: 00:02:55

pretty much the creative director, as far as the content is concerned.

Lorraine Kamesha: 00:02:58

Um, I am head of sales.

Lorraine Kamesha: 00:03:00

I do employ teams at this point.

Lorraine Kamesha: 00:03:02

Um, but that's just where my, my, I guess, expertise lie.

Lorraine Kamesha: 00:03:06

I just kind of ended up here and I do enjoy it.

Lorraine Kamesha: 00:03:09

So I'm glad I'm blessed to have ended up in this position.

Lorraine Kamesha: 00:03:12

I will say.

Lorraine Kamesha: 00:03:13

Ron "iRonic" Lee Jr.: Right.

Lorraine Kamesha: 00:03:14

So, so when we're talking about that whole content creation piece, and you

Lorraine Kamesha: 00:03:18

just mentioned that you enjoy it, I know a lot of people, even, even people

Lorraine Kamesha: 00:03:21

that are creatives that hate that side.

Lorraine Kamesha: 00:03:23

Like when I, when it comes to the social media piece, like

Lorraine Kamesha: 00:03:26

I can't, I can't stand it.

Lorraine Kamesha: 00:03:27

I do it, but I don't like it.

Lorraine Kamesha: 00:03:29

So.

Lorraine Kamesha: 00:03:31

Do you think that's the creative in you that enjoys the content creation

Lorraine Kamesha: 00:03:35

piece?

Lorraine Kamesha: 00:03:36

Actually, I think it's the scientist in me that enjoys the content piece.

Lorraine Kamesha: 00:03:41

Um, because for me, it's like math and numbers.

Lorraine Kamesha: 00:03:44

So for some reason I can look at content or I can look at what's

Lorraine Kamesha: 00:03:47

trending or what's going viral and I can immediately like take that pattern

Lorraine Kamesha: 00:03:51

out and apply it to something else.

Lorraine Kamesha: 00:03:53

So that for me, it's.

Lorraine Kamesha: 00:03:54

It's, it's, it's a mathematical thing.

Lorraine Kamesha: 00:03:56

It's not as creative, the viral pieces.

Lorraine Kamesha: 00:03:59

Of course I got to do the content and I got to make the video.

Lorraine Kamesha: 00:04:01

I got to bring the vibes and all that stuff.

Lorraine Kamesha: 00:04:04

So that's the creative piece, but the actual, like, how am I going

Lorraine Kamesha: 00:04:07

to propel this content forward is like a scientific thing for me.

Lorraine Kamesha: 00:04:12

Hmm.

Lorraine Kamesha: 00:04:12

Ron "iRonic" Lee Jr.: Not okay.

Lorraine Kamesha: 00:04:13

That's you just, you just sparked something in me.

Lorraine Kamesha: 00:04:16

So let's talk about that piece because you said, okay, it's not necessarily an art.

Lorraine Kamesha: 00:04:22

And you didn't say that, but this is what I'm surmising, right?

Lorraine Kamesha: 00:04:25

But there's a science to this.

Lorraine Kamesha: 00:04:28

So talk about that science piece.

Lorraine Kamesha: 00:04:30

Like, okay, you said it's numbers and it's science.

Lorraine Kamesha: 00:04:33

What does that exactly look like?

Lorraine Kamesha: 00:04:36

Um, you gotta be able to just...

Lorraine Kamesha: 00:04:39

analytics and tell what's trending.

Lorraine Kamesha: 00:04:41

And, and it's so crazy because it's a perfect meld of my personality

Lorraine Kamesha: 00:04:46

because, you know, on one hand, I went to school on a, on a music

Lorraine Kamesha: 00:04:49

scholarship, and then the, on the other hand, I'm a doctor of pharmacy.

Lorraine Kamesha: 00:04:53

So, you know, the chemistry and then the music and then, you know, the

Lorraine Kamesha: 00:04:56

biology and then the scale, you know, so it's always been this duality for me.

Lorraine Kamesha: 00:05:01

So it's the content creation piece.

Lorraine Kamesha: 00:05:04

It's just being able to take a look at those analytics.

Lorraine Kamesha: 00:05:07

Connect what the math says, you know, the deltas, well, you know,

Lorraine Kamesha: 00:05:10

what's the change over time?

Lorraine Kamesha: 00:05:12

You know, what, what time factors go into, you know, the

Lorraine Kamesha: 00:05:15

views and, and the followers.

Lorraine Kamesha: 00:05:17

And, you know, if I do this type of content, what is going

Lorraine Kamesha: 00:05:20

to give me the biggest return?

Lorraine Kamesha: 00:05:22

Um, being able to break that down and, and being able to not do, you

Lorraine Kamesha: 00:05:27

know, based on luck or create based on luck, but create based on, okay,

Lorraine Kamesha: 00:05:31

I know that if I do this, this, and this, I should get this in return.

Lorraine Kamesha: 00:05:35

Wow.

Lorraine Kamesha: 00:05:36

Ron "iRonic" Lee Jr.: Wow, wow.

ShySpeaks: 00:05:37

So it's it what you said that you added that on there.

ShySpeaks: 00:05:40

You said she didn't say it is not art.

ShySpeaks: 00:05:42

She just said, she said as a science as well.

ShySpeaks: 00:05:44

And that's why when you go to school, you get a degree of

ShySpeaks: 00:05:46

Bachelor of art and science.

ShySpeaks: 00:05:47

Right.

ShySpeaks: 00:05:48

It's an art and science combined.

ShySpeaks: 00:05:50

And as you just said that, I heard you talk about, wow, art and science, like

ShySpeaks: 00:05:56

that is, and all of that goes together.

ShySpeaks: 00:05:58

And I think that from what I see, artists, or creatives, or whichever

ShySpeaks: 00:06:05

word you want to lean into at this moment, those who have some type of,

ShySpeaks: 00:06:11

ability to tap into that other side is that's where we see the most success.

ShySpeaks: 00:06:16

That's what I'm, that's what I'm listening.

ShySpeaks: 00:06:18

So saying that to say, now, listen, if you're just a pure, you're watching this

ShySpeaks: 00:06:21

and you're just a pure writer, I like, I didn't have another degree option,

ShySpeaks: 00:06:24

but just being able to lean in to that science side is not as much as that art

ShySpeaks: 00:06:29

side could totally make the difference.

Lorraine Kamesha: 00:06:31

Yeah.

Lorraine Kamesha: 00:06:32

Right.

Lorraine Kamesha: 00:06:32

And it's something that has always been like the case for me.

Lorraine Kamesha: 00:06:35

Like I grew up in that environment.

Lorraine Kamesha: 00:06:36

My dad was an artist.

Lorraine Kamesha: 00:06:38

He painted, he did ceramics and woodwork.

Lorraine Kamesha: 00:06:41

And my mom was the pharmacist.

Lorraine Kamesha: 00:06:43

I'm a second gen pharmacist.

Lorraine Kamesha: 00:06:44

She was, you know, the, the scientist, she was the one who brought it all

Lorraine Kamesha: 00:06:47

together and was like, Hey, let's, you know, market this and let's sell

Lorraine Kamesha: 00:06:50

this and let's, you know, apply, you know, those things to the business.

Lorraine Kamesha: 00:06:56

I think that, you know, all creatives need that side.

Lorraine Kamesha: 00:06:59

I remember talking about this with Ron, you know, a long time ago.

Lorraine Kamesha: 00:07:02

I'm like, look, you know, sometimes the creative just wants to show up as the

Lorraine Kamesha: 00:07:06

creative, but it takes that other side in order to make a business out of that.

Lorraine Kamesha: 00:07:10

So it can sustain yourself.

Lorraine Kamesha: 00:07:12

And when I was in, you know, music, what's one of the thing I found out

Lorraine Kamesha: 00:07:15

real fast is that when I had to Do music in order to sustain myself.

Lorraine Kamesha: 00:07:21

I was like, not really my thing, but you know, I've landed in the correct position.

Lorraine Kamesha: 00:07:25

I would say.

Lorraine Kamesha: 00:07:27

Ron "iRonic" Lee Jr.: And I can relate to that.

Lorraine Kamesha: 00:07:29

Right.

Lorraine Kamesha: 00:07:29

Where it's like, for me, music, I love doing it.

Lorraine Kamesha: 00:07:33

I'm very passionate about doing it, but I never wanted to.

Lorraine Kamesha: 00:07:37

monetize it to where this was my sole revenue generator, you know?

Lorraine Kamesha: 00:07:41

Cause it was like, it, it just, it, it, for me, it took away something.

Lorraine Kamesha: 00:07:44

So it was like, okay, where can I fit in to where I can utilize my gift for

Lorraine Kamesha: 00:07:49

creating, but also be able to monetize it to where I can, you know, keep this.

Lorraine Kamesha: 00:07:55

Pure per se.

Lorraine Kamesha: 00:07:56

So no, that's, that's interesting.

Lorraine Kamesha: 00:07:58

I don't know if I knew that about you that you, I, I, I know you, you did

Lorraine Kamesha: 00:08:00

the, I know you went to school for pharmacy, but I didn't know that you

Lorraine Kamesha: 00:08:03

initiated going to school for music.

Lorraine Kamesha: 00:08:05

A lot

Lorraine Kamesha: 00:08:05

of people don't know that.

Lorraine Kamesha: 00:08:07

I mean, I was a band nerd, like drum major of the band, all that good stuff.

Lorraine Kamesha: 00:08:12

Like don't talk about them.

Lorraine Kamesha: 00:08:15

Wow.

ShySpeaks: 00:08:17

That's really, really cool.

ShySpeaks: 00:08:20

Okay.

ShySpeaks: 00:08:20

So All right, so let's go ahead and hop right in.

ShySpeaks: 00:08:23

So now we know that you are an artist.

ShySpeaks: 00:08:26

You're, you are, you say it took you a while to figure out

ShySpeaks: 00:08:28

you're the creative entrepreneur.

ShySpeaks: 00:08:29

You was always a creative entrepreneur from the beginning.

ShySpeaks: 00:08:33

You went to school to be creative and like so.

ShySpeaks: 00:08:37

It's almost like you saw them as two separate things, and it probably

ShySpeaks: 00:08:41

took a while to learn how to blend the two, is what you're saying.

Lorraine Kamesha: 00:08:44

Forever.

Lorraine Kamesha: 00:08:45

I changed my major in college the first time, like, eight times.

Lorraine Kamesha: 00:08:49

Like, I couldn't figure out where I belong, because here I

Lorraine Kamesha: 00:08:53

was, you know, good at music.

Lorraine Kamesha: 00:08:55

I was always just...

Lorraine Kamesha: 00:08:56

Naturally good at math and science.

Lorraine Kamesha: 00:08:57

I didn't know what to do.

Lorraine Kamesha: 00:09:00

So I'm glad that I'm, like I said, I'm glad that I'm here.

Lorraine Kamesha: 00:09:02

It's, it makes a big difference in your life when you can, you know,

Lorraine Kamesha: 00:09:06

finally put your hands on your purpose.

ShySpeaks: 00:09:10

So speaking of putting your hands on your purpose, again, we're

ShySpeaks: 00:09:13

talking about you're a writer, so you literally put your hands on things.

ShySpeaks: 00:09:17

So can you tell us a little bit more about this company that

ShySpeaks: 00:09:21

you created around writing?

Lorraine Kamesha: 00:09:24

Right.

Lorraine Kamesha: 00:09:24

So, um, back when I was in pharmacy school, I was off

Lorraine Kamesha: 00:09:27

for the summer and I was.

Lorraine Kamesha: 00:09:30

Struggling.

Lorraine Kamesha: 00:09:31

Like I had been in sales for a very long time, completely like did a

Lorraine Kamesha: 00:09:35

180 and left all that behind, left all the money and the perks and the

Lorraine Kamesha: 00:09:41

commission and everything behind, and decided to go to pharmacy school.

Lorraine Kamesha: 00:09:44

It was off for the summer, broke as a joke, and had to make 140 to

Lorraine Kamesha: 00:09:47

keep my kids, my twin daughters.

Lorraine Kamesha: 00:09:50

Who are like a year and some change at that time in daycare.

Lorraine Kamesha: 00:09:53

And what I was doing is I was doing this for free.

Lorraine Kamesha: 00:09:57

I was writing people's resumes.

Lorraine Kamesha: 00:09:59

I was doing business plans.

Lorraine Kamesha: 00:10:01

I was doing all these things for just, you know, free labor for all my friends and

Lorraine Kamesha: 00:10:06

family, and, you know, people are sending people to me and all that type of stuff.

Lorraine Kamesha: 00:10:09

So one day I decided, you know what, I, I gotta do something.

Lorraine Kamesha: 00:10:13

So I decided that I was going to start charging for these resumes.

Lorraine Kamesha: 00:10:18

When I started advertising myself, uh, which is something that I've

Lorraine Kamesha: 00:10:21

always done in the past, I've worked for advertising companies.

Lorraine Kamesha: 00:10:24

I've worked for radio stations in sales.

Lorraine Kamesha: 00:10:27

I started advertising myself in the business, just kind of

Lorraine Kamesha: 00:10:30

like took off in about a month.

Lorraine Kamesha: 00:10:32

I was making like 1500 a week.

Lorraine Kamesha: 00:10:35

Um, and then I had to figure out how I was going to sustain

Lorraine Kamesha: 00:10:37

that and go back to school.

Lorraine Kamesha: 00:10:39

So, um, that's where the company was born at first.

Lorraine Kamesha: 00:10:41

It was.

Lorraine Kamesha: 00:10:42

A one woman show, um, because like I said, it was just a hustle.

Lorraine Kamesha: 00:10:45

I was just trying to make a, you know, 200 max to keep my

Lorraine Kamesha: 00:10:49

kids in daycare and pay for gas.

Lorraine Kamesha: 00:10:51

And then when I came with that problem, like, Hmm, how am I going to

Lorraine Kamesha: 00:10:54

go back to school, pharmacy school?

Lorraine Kamesha: 00:10:56

You know, full time medical school and also keep this revenue coming in.

Lorraine Kamesha: 00:11:00

So that's when I started hiring people.

Lorraine Kamesha: 00:11:03

And from there, over the years, we've grown.

Lorraine Kamesha: 00:11:05

We, we have probably about 30 something writers over any given period of time,

Lorraine Kamesha: 00:11:10

depending on what the seasons look like.

Lorraine Kamesha: 00:11:11

We have several VAs.

Lorraine Kamesha: 00:11:13

I have an assistant who also has an assistant.

Lorraine Kamesha: 00:11:16

Um, so it just kind of blew up from there because I learned very early on

Lorraine Kamesha: 00:11:20

that if I wanted to make the type of money that I could sustain myself on as

Lorraine Kamesha: 00:11:24

a single mother, then I had to make sure that I knew how to delegate and what I

Lorraine Kamesha: 00:11:29

couldn't delegate, I could then automate.

ShySpeaks: 00:11:32

Wow.

ShySpeaks: 00:11:33

Wow.

ShySpeaks: 00:11:33

She's talking my language.

ShySpeaks: 00:11:34

Delegate, automate,

Lorraine Kamesha: 00:11:39

scale.

ShySpeaks: 00:11:40

All of these things are sounding really great.

ShySpeaks: 00:11:42

We're going to be talking about that a little bit more about some

ShySpeaks: 00:11:45

of the things that you did to scale.

ShySpeaks: 00:11:47

How do you actually delegate?

ShySpeaks: 00:11:49

How do you automate?

ShySpeaks: 00:11:50

So many people have so many questions about that.

ShySpeaks: 00:11:51

Like, okay, if I'm not writing it, if I want to get anything written

ShySpeaks: 00:11:54

well, I got to write it myself.

ShySpeaks: 00:11:56

That could be your philosophy.

ShySpeaks: 00:11:57

So for all the writers out there, we're going to get into how you get to the

ShySpeaks: 00:12:00

point where you're able to delegate.

ShySpeaks: 00:12:02

Okay.

ShySpeaks: 00:12:02

Run, I want to, I want you to lean in a little bit and inquire about the,

ShySpeaks: 00:12:06

the branding behind like this company.

ShySpeaks: 00:12:09

So the name of the company, like how do you get to the point?

ShySpeaks: 00:12:12

Like, you know, all of that.

ShySpeaks: 00:12:13

And I say run because run loves that he nerds out on that type of stuff.

ShySpeaks: 00:12:16

So

ShySpeaks: 00:12:18

Ron "iRonic" Lee Jr.: no, um, that's a great question.

ShySpeaks: 00:12:20

Right.

ShySpeaks: 00:12:20

So You start out providing the service and then you, you,

ShySpeaks: 00:12:24

you realize, okay, oh great.

ShySpeaks: 00:12:25

I'm, I can, I'm generating revenue.

ShySpeaks: 00:12:27

Like I said, you were just trying to get 147 and you got 1500, right?

ShySpeaks: 00:12:31

So now it's like, okay, now I have to pull some other things in

ShySpeaks: 00:12:35

place in order for this to work.

ShySpeaks: 00:12:37

But then at what point and what, what, when did you start to say, okay, wow,

ShySpeaks: 00:12:41

I need to be able to like brand this?

ShySpeaks: 00:12:44

And actually you said you had a set, you had some sales background,

ShySpeaks: 00:12:47

so you knew, you knew sales and marketing and things like that.

ShySpeaks: 00:12:50

But at what point in time, then does that stuff come into play?

Lorraine Kamesha: 00:12:52

Honestly, um, I didn't build my first website for that business

Lorraine Kamesha: 00:12:57

until like maybe three months or so end.

Lorraine Kamesha: 00:13:01

And it was really just because I needed it to do something for me.

Lorraine Kamesha: 00:13:05

And I've talked to Ron about this before.

Lorraine Kamesha: 00:13:07

Like, I don't believe in having websites that do absolutely nothing for me.

Lorraine Kamesha: 00:13:10

It it makes.

Lorraine Kamesha: 00:13:12

Um, but I, that's when I started recognizing, okay, I've got to not only

Lorraine Kamesha: 00:13:17

have that utility with those websites, but I also have to start being recognizable.

Lorraine Kamesha: 00:13:22

I know from being in sales for a very long time that the people

Lorraine Kamesha: 00:13:27

use your services when they can.

Lorraine Kamesha: 00:13:30

You know, they can find you or they can recognize you.

Lorraine Kamesha: 00:13:33

Um, if you think about it right now, about how, think about how many

Lorraine Kamesha: 00:13:36

different brands of toothpaste that you can think of, if you, if you think

Lorraine Kamesha: 00:13:40

about that, you could probably come up with like maybe four or five, if

Lorraine Kamesha: 00:13:44

you're really observant, maybe like.

Lorraine Kamesha: 00:13:45

7 or 8 or something like that.

Lorraine Kamesha: 00:13:47

There's like hundreds of brands of toothpaste.

Lorraine Kamesha: 00:13:51

Okay, I didn't want to be one.

Lorraine Kamesha: 00:13:53

I wanted to be in that four to five.

Lorraine Kamesha: 00:13:55

I didn't want to be in that, you know, hundred that nobody knew about.

Lorraine Kamesha: 00:13:58

So that's when I finally started to connect in.

Lorraine Kamesha: 00:14:01

But honestly, it was such a hustle for me at the beginning.

Lorraine Kamesha: 00:14:04

I mean, you got to imagine I was in school with twins.

Lorraine Kamesha: 00:14:08

Full time pharmacy school.

Lorraine Kamesha: 00:14:09

I mean, one of the top pharmacy schools in the country, Mercer University,

Lorraine Kamesha: 00:14:14

you know, afraid to flunk out.

Lorraine Kamesha: 00:14:17

Um, you know, running this business so that I could pay the bills, you

Lorraine Kamesha: 00:14:20

know, for myself, keep the kids in daycare, all that good stuff.

Lorraine Kamesha: 00:14:23

So I could afford the opportunity to go to school full time.

Lorraine Kamesha: 00:14:27

Um, so branding and stuff wasn't really at the top of my mind, but it's still

Lorraine Kamesha: 00:14:31

something that I worked on over time.

Lorraine Kamesha: 00:14:33

Ron "iRonic" Lee Jr.: Right, right, right.

Lorraine Kamesha: 00:14:35

So in regards to, so you said this started off in the summertime, so

Lorraine Kamesha: 00:14:39

you was doing this in the summertime and then you had to go back.

Lorraine Kamesha: 00:14:42

So by, so what was that, what was that strategy that you put in place is

Lorraine Kamesha: 00:14:47

like, okay, I need to keep this going.

Lorraine Kamesha: 00:14:49

But then what are some of those things that, okay, nope, this was the first

Lorraine Kamesha: 00:14:52

thing I did in order for me to keep this going, to keep this revenue coming.

Lorraine Kamesha: 00:14:56

But I wanted to keep, but I went with this, I created this hustle.

Lorraine Kamesha: 00:14:59

I wanted to keep this hustle going.

ShySpeaks: 00:15:00

That's so good, Ron.

ShySpeaks: 00:15:02

What was the first strategy?

Lorraine Kamesha: 00:15:04

Okay, so I know people ask me this a lot and they're

Lorraine Kamesha: 00:15:07

like, what did you outsource first?

Lorraine Kamesha: 00:15:09

So what'd you think about first?

Lorraine Kamesha: 00:15:10

And what I'll tell them is that it really doesn't matter what you outsource first.

Lorraine Kamesha: 00:15:16

The key is that you are replacing yourself.

Lorraine Kamesha: 00:15:20

So whatever it is that you're doing and it's taken up the most of your

Lorraine Kamesha: 00:15:24

time, then you replace that with something else, whether it be hiring

Lorraine Kamesha: 00:15:29

somebody or automating something.

Lorraine Kamesha: 00:15:32

So for me at that point, because I was writing all these papers myself,

Lorraine Kamesha: 00:15:35

like I was literally, you know, 15, 20 papers a week, and I'm not talking

Lorraine Kamesha: 00:15:39

about 15, 20 pages I'm talking about Projects that could be eight pages

Lorraine Kamesha: 00:15:43

or 10 pages or three or four pages.

Lorraine Kamesha: 00:15:45

So I was sitting there on my couch really for the whole

Lorraine Kamesha: 00:15:48

entire summer just typing away.

Lorraine Kamesha: 00:15:51

Um, so when I knew at that point when I went back to school And I got to study

Lorraine Kamesha: 00:15:55

all this stuff and learn all these drugs and figure out all this chemistry and

Lorraine Kamesha: 00:15:59

all that stuff I wasn't gonna be able to sit on my couch all day and write those

Lorraine Kamesha: 00:16:02

papers So I had to hire writers that was that was the first thing that I had to

Lorraine Kamesha: 00:16:06

do Um, then when I hired so many writers and I started expanding, I had maybe 15

Lorraine Kamesha: 00:16:12

writers that were all over the world and I had an American based, um, customer base.

Lorraine Kamesha: 00:16:19

Okay.

Lorraine Kamesha: 00:16:20

So that means if you've got writers over across the globe and got

Lorraine Kamesha: 00:16:24

customers over here and you're the only person that's in between

Lorraine Kamesha: 00:16:28

them, then you're working 24 seven.

Lorraine Kamesha: 00:16:30

Okay.

Lorraine Kamesha: 00:16:31

So.

Lorraine Kamesha: 00:16:31

Cool.

Lorraine Kamesha: 00:16:32

Cool.

Lorraine Kamesha: 00:16:32

Then I had to start outsourcing management of the writers.

Lorraine Kamesha: 00:16:36

So I kind of built my own in house agency that way.

Lorraine Kamesha: 00:16:39

So I hired somebody.

Lorraine Kamesha: 00:16:41

They take care of, uh, you know, the writers, they do all that communication.

Lorraine Kamesha: 00:16:46

Um, so that was the sec, the, the second thing that I had to do.

Lorraine Kamesha: 00:16:49

And then when I did that, I realized, Whoa, wait a minute.

Lorraine Kamesha: 00:16:52

I'm still in between all these people.

Lorraine Kamesha: 00:16:55

So that's when I had to start automating.

Lorraine Kamesha: 00:16:57

So in 2017, um, I spent 20, 000 and spent a year of my time to work with developers.

Lorraine Kamesha: 00:17:05

With no code experience, no nothing, literally a year, um, building my

Lorraine Kamesha: 00:17:11

automated system so that I could remove myself, again replacing

Lorraine Kamesha: 00:17:15

myself, out of the back and forth between writers and clients.

Lorraine Kamesha: 00:17:21

Ron "iRonic" Lee Jr.: Wow.

Lorraine Kamesha: 00:17:21

Wow.

Lorraine Kamesha: 00:17:22

Oh,

ShySpeaks: 00:17:24

really, really cool journey.

ShySpeaks: 00:17:26

I want to say this, um, this entire time we've talked about

ShySpeaks: 00:17:29

you being a creative writer.

ShySpeaks: 00:17:30

We talked about you spending hours writing and then how your first strategy was to

ShySpeaks: 00:17:37

outsource something, uh, really just to kind of free up your time cause you needed

ShySpeaks: 00:17:41

to, cause you were trying to go to school.

ShySpeaks: 00:17:43

But for most creatives.

ShySpeaks: 00:17:45

The need is for whatever reason you need it to, whatever it is that

ShySpeaks: 00:17:47

they need their time back for that.

ShySpeaks: 00:17:50

It sounds like you're saying strategy is, I mean, your first strategy is

ShySpeaks: 00:17:53

to outsource something because that's where it creates scale, something

ShySpeaks: 00:17:57

that's time consuming, right?

ShySpeaks: 00:17:59

OK, so we're talking all about this writing.

ShySpeaks: 00:18:01

We're talking about, obviously, we're not talking about how prolific you are

ShySpeaks: 00:18:04

because you're writing all these papers and resumes and all this, all this

ShySpeaks: 00:18:08

writing you're doing to help other people.

ShySpeaks: 00:18:10

What I do want to say is.

ShySpeaks: 00:18:12

We're going to get into a little bit further into like some of the

ShySpeaks: 00:18:15

systems that you put in place, some of the structure that you put in

ShySpeaks: 00:18:18

place to kind of manage all of this.

ShySpeaks: 00:18:20

But I want you to drop the name right quick before we go to pay these bills.

ShySpeaks: 00:18:25

As we say here in the podcast world, drop the name of this business

ShySpeaks: 00:18:28

that you build so people can know exactly what we're talking about.

ShySpeaks: 00:18:31

Sure.

ShySpeaks: 00:18:32

There's

Lorraine Kamesha: 00:18:32

two sites, UniversityWriting911.

Lorraine Kamesha: 00:18:35

com and GradeSeekers.

Lorraine Kamesha: 00:18:37

com.

Lorraine Kamesha: 00:18:37

Those are the two.

ShySpeaks: 00:18:39

Mmm.

ShySpeaks: 00:18:40

Just saying.

ShySpeaks: 00:18:41

Don't go nowhere.

ShySpeaks: 00:18:42

We'll be right back.

Lorraine Kamesha: 00:18:45

What's the irony?

ShySpeaks: 00:18:47

It's because it's us in different color clothing.

ShySpeaks: 00:18:49

I mean, listen, we've been doing a lot of talking, and we want to make

ShySpeaks: 00:18:52

sure that you have an opportunity to make a statement as well.

Lorraine Kamesha: 00:18:56

Because

Lorraine Kamesha: 00:18:57

Ron "iRonic" Lee Jr.: we've seen people make statements

Lorraine Kamesha: 00:18:59

with their athletic apparel.

Lorraine Kamesha: 00:19:00

We've even seen people make statements as entrepreneurs.

Lorraine Kamesha: 00:19:04

But one thing I haven't seen is somebody make a statement

Lorraine Kamesha: 00:19:07

as a creative entrepreneur.

Lorraine Kamesha: 00:19:11

So what we have given you an opportunity to make a statement

Lorraine Kamesha: 00:19:14

as a creative entrepreneur.

ShySpeaks: 00:19:18

Okay.

ShySpeaks: 00:19:19

Okay.

ShySpeaks: 00:19:19

So if they want to make sure that they're rocking that creative preneur

ShySpeaks: 00:19:23

gear, where can they go get that?

ShySpeaks: 00:19:25

You

ShySpeaks: 00:19:25

Ron "iRonic" Lee Jr.: can go get that gear from whatstheirony.

ShySpeaks: 00:19:29

com.

ShySpeaks: 00:19:37

Okay, when we say we're playing these videos, a lot of times

ShySpeaks: 00:19:39

people think we got some kind of sponsor.

ShySpeaks: 00:19:41

No, you are the sponsors.

ShySpeaks: 00:19:42

Those of you guys who are creative entrepreneurs who are watching this,

ShySpeaks: 00:19:45

who need some gear that they can rock to actually let people know

ShySpeaks: 00:19:48

that you're a creative entrepreneur.

ShySpeaks: 00:19:52

Ron "iRonic" Lee Jr.: Awesome.

ShySpeaks: 00:19:52

Awesome.

ShySpeaks: 00:19:52

So no, like you, in the first half, you've, you've

ShySpeaks: 00:19:56

definitely let us in on a lot.

ShySpeaks: 00:19:58

Right.

ShySpeaks: 00:19:59

Um, and that piece, as far as the, you wanted to replace yourself as

ShySpeaks: 00:20:05

the writer so that you can scale.

ShySpeaks: 00:20:07

Cause like, listen, I can't keep doing this writing somebody else to do that.

ShySpeaks: 00:20:10

Now, a lot of this, I want to know like the mindset kind of behind that, because.

ShySpeaks: 00:20:16

Yeah.

ShySpeaks: 00:20:17

The average person not going to know that they need to do that.

ShySpeaks: 00:20:20

The average person, I don't like, what, how did you come to those?

ShySpeaks: 00:20:23

I know it's like, okay, I'm going back to school, but I want to know mindset

ShySpeaks: 00:20:26

wise, what, what, what was going through your mind in order to come to that?

ShySpeaks: 00:20:30

Like, is there something from the past that you knew or

ShySpeaks: 00:20:34

yeah, where that come from?

Lorraine Kamesha: 00:20:37

So again, it's the math for me.

Lorraine Kamesha: 00:20:39

So I've always been somebody that is real focused on the numbers

Lorraine Kamesha: 00:20:43

and it's just natural for me.

Lorraine Kamesha: 00:20:45

But also when you've been in sales for as long as I had been by

Lorraine Kamesha: 00:20:48

that point, um, you know, you're always looking at the run rates.

Lorraine Kamesha: 00:20:52

You're looking at the percentages.

Lorraine Kamesha: 00:20:53

You're looking at your clothes, right?

Lorraine Kamesha: 00:20:54

You're looking at all that stuff.

Lorraine Kamesha: 00:20:55

And I guess I just came.

Lorraine Kamesha: 00:20:57

Into my business with that.

Lorraine Kamesha: 00:20:59

So, uh, and I've done this before, um, on some of my lives and on some of my, um,

Lorraine Kamesha: 00:21:04

you know, masterminds and stuff like that.

Lorraine Kamesha: 00:21:05

But I talk about the difference between doing everything

Lorraine Kamesha: 00:21:08

yourself and then outsourcing.

Lorraine Kamesha: 00:21:10

So the math works out like this.

Lorraine Kamesha: 00:21:12

If you have a job or, um, let's say something that you can

Lorraine Kamesha: 00:21:17

do for somebody else and you charge a hundred dollars, right.

Lorraine Kamesha: 00:21:21

And at capacity, meaning that you cannot do any more.

Lorraine Kamesha: 00:21:24

You know, for whatever reason, you can only do like 20 of those a week.

Lorraine Kamesha: 00:21:28

If that is the case, then you can only make 2, 000 per week, right?

Lorraine Kamesha: 00:21:33

However, if you hire five additional people who can do exactly what you

Lorraine Kamesha: 00:21:38

do and they can each do 20 of those same jobs and you charge, um, 100.

Lorraine Kamesha: 00:21:45

For that job, then you're looking at what 10, 000, I believe it works

Lorraine Kamesha: 00:21:49

out to be a week and you pay them.

Lorraine Kamesha: 00:21:51

Let's say 50 percent of the job.

Lorraine Kamesha: 00:21:52

Then you just took your revenue from 2, 000 to 5, 000 a week and you removed

Lorraine Kamesha: 00:21:57

yourself from having to do all that work.

Lorraine Kamesha: 00:21:59

So, for me, the math has always made sense.

Lorraine Kamesha: 00:22:02

I needed to know that I was going to be able to pay my bills, still go to school.

Lorraine Kamesha: 00:22:06

My kids were going to be taken care of and that I could still live a comfortable

Lorraine Kamesha: 00:22:11

life because 1 thing I don't like to do.

Lorraine Kamesha: 00:22:13

It's struggle.

ShySpeaks: 00:22:17

The math definitely have to, has to math if you don't want to struggle.

ShySpeaks: 00:22:20

She says the math is definitely, it was a math.

ShySpeaks: 00:22:24

And if you're just, I'm being silly, cause that's what they say out here.

ShySpeaks: 00:22:27

The math is not math.

ShySpeaks: 00:22:28

And then listen, the math, the way you just mathed it really makes sense.

ShySpeaks: 00:22:32

I'm still doing 20 papers.

ShySpeaks: 00:22:34

or 20 whatever it is that I'm doing.

ShySpeaks: 00:22:37

I now do, I've like brought in way more people because I have these other

ShySpeaks: 00:22:43

people that are doing it as well.

ShySpeaks: 00:22:44

I increased my income, but I had to share the income with the people

ShySpeaks: 00:22:47

who were helping me do it, but I'm making more without having to do more.

ShySpeaks: 00:22:51

It doesn't

Lorraine Kamesha: 00:22:52

matter.

Lorraine Kamesha: 00:22:52

I mean, one year we went viral on TikTok with my business.

Lorraine Kamesha: 00:22:55

The first video I posted on, uh, TikTok of my business, the writing business, and we

Lorraine Kamesha: 00:23:00

went viral and at one point we made up to $27,000 in a week and I was writing like

Lorraine Kamesha: 00:23:07

a check for 13,000 of that to my team.

Lorraine Kamesha: 00:23:11

Do you think I give a damn if I got, if I'm making 14,000 a week and I

Lorraine Kamesha: 00:23:15

gotta write a check for 13,000 a week,

ShySpeaks: 00:23:17

I don't, you can have the check.

Lorraine Kamesha: 00:23:19

Everybody can eat.

Lorraine Kamesha: 00:23:20

I don't care.

Lorraine Kamesha: 00:23:21

I was sitting, you know, taking care of my babies.

Lorraine Kamesha: 00:23:24

I believe, no, I wasn't pregnant at that time, but you know, I

Lorraine Kamesha: 00:23:26

was chilling with my babies.

Lorraine Kamesha: 00:23:27

We're homeschooling.

Lorraine Kamesha: 00:23:28

I was doing what I

Lorraine Kamesha: 00:23:29

Ron "iRonic" Lee Jr.: do.

Lorraine Kamesha: 00:23:30

Yeah.

Lorraine Kamesha: 00:23:30

No.

Lorraine Kamesha: 00:23:31

And I heard it said that they say that 10 percent of a watermelon.

Lorraine Kamesha: 00:23:34

is greater than a hundred percent of a grade.

Lorraine Kamesha: 00:23:38

And we have to develop that mindset as entrepreneurs.

Lorraine Kamesha: 00:23:41

So where it's like, it's okay to split the pie, especially once

Lorraine Kamesha: 00:23:44

again, if I can get a bigger pie,

Lorraine Kamesha: 00:23:46

right.

Lorraine Kamesha: 00:23:46

I'll never be able to make 27, 000 a week on my own.

Lorraine Kamesha: 00:23:51

Back when in 2013, when I started the business, I was doing all the work.

Lorraine Kamesha: 00:23:54

My max was probably about 1, 500.

Lorraine Kamesha: 00:23:57

Maybe about double that.

Lorraine Kamesha: 00:23:58

Cause my prices were a little bit different back then, you know,

Lorraine Kamesha: 00:24:01

that whole thing where you don't realize what your worth is and

Lorraine Kamesha: 00:24:03

you're under charge and all that.

Lorraine Kamesha: 00:24:04

I had to go through that too.

Lorraine Kamesha: 00:24:06

Okay.

Lorraine Kamesha: 00:24:07

But once I got over that, I still wasn't going to be able to make that type

Lorraine Kamesha: 00:24:11

of money that it's just impossible.

ShySpeaks: 00:24:13

Wow.

ShySpeaks: 00:24:15

You know, and honestly, so you were asking about the mindset and the

ShySpeaks: 00:24:18

mindset is really you talked about it being math and I love the simplicity

ShySpeaks: 00:24:24

of that because sometimes when we talk about mindset, we're thinking

ShySpeaks: 00:24:27

like, what do I need to tap into?

ShySpeaks: 00:24:28

And what do I need to listen?

ShySpeaks: 00:24:30

Just do the numbers.

ShySpeaks: 00:24:32

So I love that.

ShySpeaks: 00:24:33

That's really, really cool.

ShySpeaks: 00:24:35

I love it.

ShySpeaks: 00:24:36

I think, um, okay, so, oh, I have so much that I want to inquire

ShySpeaks: 00:24:40

about with you, with this business.

ShySpeaks: 00:24:42

And, um, so the first thing, Ron and I are using this terminology so that

ShySpeaks: 00:24:47

you can scale, but you really weren't trying to scale as in grow the business.

ShySpeaks: 00:24:51

You were really just trying to get your time back so that you

ShySpeaks: 00:24:53

can apply it somewhere else, which is technically scaling.

ShySpeaks: 00:24:56

So.

ShySpeaks: 00:24:58

For some people, just start right there.

ShySpeaks: 00:25:00

Like this, just get your time.

ShySpeaks: 00:25:01

Don't worry about trying to, I'm gonna try to bring in all these.

ShySpeaks: 00:25:04

Just figure out how to get your time back and that will help you scale.

ShySpeaks: 00:25:08

This is keep it simple.

ShySpeaks: 00:25:09

All right.

ShySpeaks: 00:25:09

So now we talk about, you talk about bringing on these other people.

ShySpeaks: 00:25:13

You said five other people back in your case, right?

ShySpeaks: 00:25:15

With the writing company.

ShySpeaks: 00:25:17

If we bring on five other writers, what, okay.

ShySpeaks: 00:25:21

There has to be some type of structure or some type of system or

ShySpeaks: 00:25:24

something that has to be in place.

ShySpeaks: 00:25:26

that allows you to then communicate to these other writers that, hey,

ShySpeaks: 00:25:30

I had, you became a conduit, right?

ShySpeaks: 00:25:32

But what needs to be in place for a person or what do they need to do

ShySpeaks: 00:25:35

before they're able to even delegate something out and outsource stuff?

Lorraine Kamesha: 00:25:40

Yeah.

Lorraine Kamesha: 00:25:40

I mean, the communication piece has to be on point.

Lorraine Kamesha: 00:25:44

So that was probably one of the first things that I set up.

Lorraine Kamesha: 00:25:46

Like, what are we going to do to be able to communicate with you?

Lorraine Kamesha: 00:25:49

With each other, especially since the majority of my team was, you know,

Lorraine Kamesha: 00:25:54

based overseas or whatever, like, how are we going to communicate?

Lorraine Kamesha: 00:25:57

And that can bring a huge.

Lorraine Kamesha: 00:26:00

Like issue, it could be a huge barrier, especially when you're

Lorraine Kamesha: 00:26:03

working with people overseas.

Lorraine Kamesha: 00:26:04

Number one, how are you gonna do it?

Lorraine Kamesha: 00:26:06

Like, what is gonna facilitate that as far as you know?

Lorraine Kamesha: 00:26:08

Is it by phone?

Lorraine Kamesha: 00:26:09

Is it by text?

Lorraine Kamesha: 00:26:10

Is there a platform that you're gonna use, but also cul culturally?

Lorraine Kamesha: 00:26:13

'cause there are cultural differences that you have to deal with when

Lorraine Kamesha: 00:26:17

you're dealing with people who are from different countries.

Lorraine Kamesha: 00:26:19

You know, be me being a woman and dealing with people, you know, some of.

Lorraine Kamesha: 00:26:23

I ran Iraq, you know, Kenya, uh, India and all the other stuff.

Lorraine Kamesha: 00:26:27

They didn't really take too kindly to me, you know, being the boss

Lorraine Kamesha: 00:26:31

and giving them, you know, ordering them around or whatever at first.

Lorraine Kamesha: 00:26:35

Um, but you gotta kind of get over that.

Lorraine Kamesha: 00:26:37

So I would say that that communication was like the first system and

Lorraine Kamesha: 00:26:41

process that I had to put in place.

Lorraine Kamesha: 00:26:49

Ron "iRonic" Lee Jr.: If you don't mind us asking, what specific

Lorraine Kamesha: 00:26:51

tool do you use for communication?

Lorraine Kamesha: 00:26:53

Cause we know there's a plethora out there, right?

Lorraine Kamesha: 00:26:55

Um, I know me and Shy use Slack and there's some things like that, but what,

Lorraine Kamesha: 00:26:59

what, what tool do you, do you use?

Lorraine Kamesha: 00:27:01

So

Lorraine Kamesha: 00:27:01

I started off with Asana, which was weird.

Lorraine Kamesha: 00:27:06

Sometimes I go and I take, you know, I coach other business owners that

Lorraine Kamesha: 00:27:10

are doing the same thing that I do.

Lorraine Kamesha: 00:27:12

And I'm like, Hey, if you want to do this here, look at it.

Lorraine Kamesha: 00:27:14

It's a little convoluted, but work better than what you're doing now.

Lorraine Kamesha: 00:27:18

Um, so, uh, but if not, I do use Slack.

Lorraine Kamesha: 00:27:21

So we have multiple channels.

Lorraine Kamesha: 00:27:23

We have a channel that's just for, you know, writers.

Lorraine Kamesha: 00:27:25

And we also have a channel that the writers and the.

Lorraine Kamesha: 00:27:28

The customers can communicate with each other.

Lorraine Kamesha: 00:27:30

That's for one business.

Lorraine Kamesha: 00:27:32

And then on the other side, um, the platform that I was talking

Lorraine Kamesha: 00:27:35

about earlier has a built in type of communication piece, right?

ShySpeaks: 00:27:40

He said the other type has to do with the communications.

ShySpeaks: 00:27:45

What's the last

Lorraine Kamesha: 00:27:46

thing you just said?

Lorraine Kamesha: 00:27:47

The platform.

Lorraine Kamesha: 00:27:48

Remember I talked about building that custom platform that I had to build?

Lorraine Kamesha: 00:27:51

It includes a communication piece.

Lorraine Kamesha: 00:27:55

So, um, we use that there.

ShySpeaks: 00:27:58

Okay, gotcha.

ShySpeaks: 00:27:59

Something custom.

ShySpeaks: 00:28:00

Okay, so, uh, when it comes...

ShySpeaks: 00:28:02

See?

ShySpeaks: 00:28:02

Customization.

ShySpeaks: 00:28:03

Alright, so this is...

ShySpeaks: 00:28:05

I like that you said that.

ShySpeaks: 00:28:05

So, number one, there should be a go to system that you can

ShySpeaks: 00:28:08

probably find that works for you.

ShySpeaks: 00:28:10

Maybe it's weird, but then you may have to, like, build out something

ShySpeaks: 00:28:14

custom for whatever it is your creative business is wrapped around.

ShySpeaks: 00:28:18

So I like that, that, uh, that idea.

ShySpeaks: 00:28:20

And it's probably going to be a both and, not an either or.

ShySpeaks: 00:28:23

For some things you can use this, but for some stuff that's specific

ShySpeaks: 00:28:26

to what you have going on, you guys may need something different.

ShySpeaks: 00:28:29

Something specific, so.

ShySpeaks: 00:28:31

Really good advice there.

ShySpeaks: 00:28:33

All right.

ShySpeaks: 00:28:33

So we, okay, go ahead, Ron.

ShySpeaks: 00:28:35

You got something.

ShySpeaks: 00:28:37

Okay.

ShySpeaks: 00:28:37

So, okay.

ShySpeaks: 00:28:39

So we use Slack.

ShySpeaks: 00:28:40

Slack is this way for you and the team to talk.

ShySpeaks: 00:28:43

You create channels specifically so that when we're in this channel, we're

ShySpeaks: 00:28:46

talking about this specific theme.

ShySpeaks: 00:28:48

And then of course, um, as it relates to probably like collaborative

ShySpeaks: 00:28:51

writing or probably something like that, we have another custom piece.

ShySpeaks: 00:28:55

Okay.

ShySpeaks: 00:28:55

All right.

ShySpeaks: 00:28:56

So now when you first want to, when you first decide to outsource something

ShySpeaks: 00:29:00

and you're trying to delegate first, got to get the communication in peace.

ShySpeaks: 00:29:04

All right.

ShySpeaks: 00:29:04

So now how do you then Like, make sure you're, what system are you using to

ShySpeaks: 00:29:12

like, properly manage this team, right?

ShySpeaks: 00:29:15

So now, right, so just because I hired the team, that doesn't mean we're managing the

ShySpeaks: 00:29:20

team well, or how do we keep it going, or, you know, keep that whole machine running.

ShySpeaks: 00:29:25

I know it's communication, but like, is there something that somebody

ShySpeaks: 00:29:28

that, that as a Creative Entrepreneur.

ShySpeaks: 00:29:30

As an entrepreneur, do they need to implement this?

ShySpeaks: 00:29:32

This right here is going to help you keep it

Lorraine Kamesha: 00:29:34

going, right?

Lorraine Kamesha: 00:29:36

So if you start getting to a place where you have a large team, I encourage you

Lorraine Kamesha: 00:29:40

to hire somebody that you can communicate with that can communicate with the team.

Lorraine Kamesha: 00:29:45

So this is, this is something I learned as a drum major when I was in the band.

Lorraine Kamesha: 00:29:49

I didn't, if I have a 200 piece band, I can't, I'm not going to

Lorraine Kamesha: 00:29:54

individually talk to everybody.

Lorraine Kamesha: 00:29:56

You know, at the same time, certain things.

Lorraine Kamesha: 00:29:59

Okay.

Lorraine Kamesha: 00:30:00

But things that are important.

Lorraine Kamesha: 00:30:01

What I want to do is I want to take the section leaders, which might

Lorraine Kamesha: 00:30:04

what about eight of those, maybe 10 at the most, bring them in and tell

Lorraine Kamesha: 00:30:09

them what, what the plan is, and then let them go and be responsible

Lorraine Kamesha: 00:30:12

for their own individual teams.

Lorraine Kamesha: 00:30:15

Ron "iRonic" Lee Jr.: Okay.

Lorraine Kamesha: 00:30:16

Okay.

Lorraine Kamesha: 00:30:16

No, that makes sense.

Lorraine Kamesha: 00:30:17

It

ShySpeaks: 00:30:18

does.

ShySpeaks: 00:30:18

I love it.

ShySpeaks: 00:30:19

You know, I'm the artist in me is just, I'm loving this musical, you know, because

ShySpeaks: 00:30:24

music is being used as a way to talk about structure, which is normally not the case,

ShySpeaks: 00:30:29

but the way you painted out, you letting people know that we got some organization

ShySpeaks: 00:30:32

going on over here in the music side.

ShySpeaks: 00:30:34

Yeah.

ShySpeaks: 00:30:34

I'm a music artist.

ShySpeaks: 00:30:35

So, so, okay.

ShySpeaks: 00:30:36

So one of the things you talked about earlier, which was, so now I'm asking

ShySpeaks: 00:30:39

you about systems and then it also has to be combined with structure.

ShySpeaks: 00:30:42

Cause you talked about that just a minute ago, which is.

ShySpeaks: 00:30:45

Hey, I was talking to my teammates and they're all in different

ShySpeaks: 00:30:49

time zones and stuff like that.

ShySpeaks: 00:30:50

So now I'm working 24 hours.

ShySpeaks: 00:30:51

So now if I can create one point of contact, then that point of contact

ShySpeaks: 00:30:55

who maybe has a better time scale with the rest of the, with the other people,

ShySpeaks: 00:31:00

then I can communicate with them.

ShySpeaks: 00:31:01

Then they can communicate with others.

ShySpeaks: 00:31:03

I like that because you said it earlier, but it's like, okay,

ShySpeaks: 00:31:07

you have to hire that person.

ShySpeaks: 00:31:09

So then do you need to like, like develop a job title or like, what do you have?

ShySpeaks: 00:31:14

You know what I'm saying?

ShySpeaks: 00:31:15

What do you, what, what do they need to do to like, so they can go

ShySpeaks: 00:31:18

ahead and get that person so they can have that person to talk to that

Lorraine Kamesha: 00:31:20

person, you know?

Lorraine Kamesha: 00:31:21

Right.

Lorraine Kamesha: 00:31:21

So the job title, you know, for me, that's always been kind of fluffy, but

Lorraine Kamesha: 00:31:26

I mean, some people get off on that.

Lorraine Kamesha: 00:31:27

So I don't know.

Lorraine Kamesha: 00:31:30

What do you call that?

Lorraine Kamesha: 00:31:31

Yuck their yum or whatever.

Lorraine Kamesha: 00:31:32

Right.

Lorraine Kamesha: 00:31:33

Right.

Lorraine Kamesha: 00:31:33

Right.

Lorraine Kamesha: 00:31:33

The main thing you got to do is empower them to make decisions.

Lorraine Kamesha: 00:31:36

So they know exactly what to do in certain situations.

Lorraine Kamesha: 00:31:41

Uh, we still use Asana for that.

Lorraine Kamesha: 00:31:43

So we have a list of S you know, SLPs.

Lorraine Kamesha: 00:31:46

If this happens, then we do this.

Lorraine Kamesha: 00:31:47

If that happens, then we do this.

Lorraine Kamesha: 00:31:49

And anything, anytime something new comes up, then we go back.

Lorraine Kamesha: 00:31:53

We, after we solve the issue, we go back, we write up a new SLP.

Lorraine Kamesha: 00:31:57

So now that when something happens and I'm asleep or I'm with the

Lorraine Kamesha: 00:32:00

kids or I'm, you know, across the world, and you can't reach me,

Lorraine Kamesha: 00:32:04

then y'all know exactly what to do.

Lorraine Kamesha: 00:32:06

You should only have to touch me in dire situations or situations

Lorraine Kamesha: 00:32:10

that we haven't discussed yet.

ShySpeaks: 00:32:12

Ladies and gentlemen, we introduced the SOP.

ShySpeaks: 00:32:15

Okay.

ShySpeaks: 00:32:15

The Standard Operating Procedure.

ShySpeaks: 00:32:19

You just, you really giving it to them right here.

ShySpeaks: 00:32:22

Ron "iRonic" Lee Jr.: That's what I'm saying.

ShySpeaks: 00:32:23

That's why I'm like, we got to get on the show because she is, you

ShySpeaks: 00:32:26

know, when it comes to delegation, automation and all that, like.

ShySpeaks: 00:32:31

So when I say we introduced the standard operating

ShySpeaks: 00:32:33

procedure, she said the SOP.

ShySpeaks: 00:32:34

So the SOP for some who may not know is the standard operating procedure, which is

ShySpeaks: 00:32:39

a set of instructions that we use within our business to be able to communicate

ShySpeaks: 00:32:42

what happens in any given scenario.

ShySpeaks: 00:32:45

So that's why she's saying, so if that's there, then we don't need to contact me.

ShySpeaks: 00:32:50

The, the person who's the founder or the president or the initial

ShySpeaks: 00:32:53

person who, they won't have to if you actually have it listed out on

ShySpeaks: 00:32:56

this is how we handle this thing.

ShySpeaks: 00:32:58

When this person comes in through payment, this is what

ShySpeaks: 00:33:00

happens from here, here, here.

ShySpeaks: 00:33:01

If you run into this scenario, we do this.

ShySpeaks: 00:33:03

If you run into that scenario, we do this.

ShySpeaks: 00:33:06

And she gave the tip on, not only do you need to have the standard operating

ShySpeaks: 00:33:09

procedure, so everything that you do should be written down, but also go

ShySpeaks: 00:33:13

back in and update the stuff as issues come up, cause like, issues will arise.

Lorraine Kamesha: 00:33:21

Now,

Lorraine Kamesha: 00:33:21

Ron "iRonic" Lee Jr.: how do you know, cause once again, The average

Lorraine Kamesha: 00:33:25

creative, let alone creative for newer, even entrepreneurs, they're not

Lorraine Kamesha: 00:33:30

going to know that they need an SOP.

Lorraine Kamesha: 00:33:32

They don't even know what an SOP is for some people.

Lorraine Kamesha: 00:33:34

Right.

Lorraine Kamesha: 00:33:34

So how did you know that?

Lorraine Kamesha: 00:33:36

Okay.

Lorraine Kamesha: 00:33:36

I need these SOPs in place.

Lorraine Kamesha: 00:33:38

Um, so at what point in time do you know that you need them?

Lorraine Kamesha: 00:33:41

And then how did you know how to actually create one?

Lorraine Kamesha: 00:33:44

Cause I'm tired.

Lorraine Kamesha: 00:33:45

I'm sorry.

Lorraine Kamesha: 00:33:45

I was burnt the hell out.

Lorraine Kamesha: 00:33:50

You know, I'm a problem solver and I've said this online before, and I think

Lorraine Kamesha: 00:33:53

I've talked to you about this, Ron.

Lorraine Kamesha: 00:33:55

As a business owner, your job every day is to wake up and solve problems.

Lorraine Kamesha: 00:33:59

Right.

Lorraine Kamesha: 00:34:00

You're the type of person who runs away from problems and, and

Lorraine Kamesha: 00:34:03

you know, gets defeated every time they run into an issue.

Lorraine Kamesha: 00:34:06

Then you're going to really struggle as an entrepreneur

Lorraine Kamesha: 00:34:08

because that is literally your job.

Lorraine Kamesha: 00:34:11

Okay.

Lorraine Kamesha: 00:34:11

So when you remove yourself from doing all the work, you remove

Lorraine Kamesha: 00:34:14

yourself from working in the business.

Lorraine Kamesha: 00:34:16

And put yourself in a position to work in on the business.

Lorraine Kamesha: 00:34:19

And when you have all these teams, your job is to make their job easier so that

Lorraine Kamesha: 00:34:25

they can output as much as possible.

Lorraine Kamesha: 00:34:28

So when I ran into this problem, I said, wait a minute, I'm tired.

Lorraine Kamesha: 00:34:31

I'm burnt out.

Lorraine Kamesha: 00:34:32

I'm not able to hold up my end because I do have a job.

Lorraine Kamesha: 00:34:36

You know, my job is sales and marketing, content creation.

Lorraine Kamesha: 00:34:39

The creative stuff, the systems, making sure the automations and stuff

Lorraine Kamesha: 00:34:42

are tested and working properly.

Lorraine Kamesha: 00:34:44

So I do have a job, and if they are constantly just bombarding me with all

Lorraine Kamesha: 00:34:49

these things, then I can't do my job, and if I can't do my job, they can't do their

Lorraine Kamesha: 00:34:54

job, then the whole system falls, right?

Lorraine Kamesha: 00:34:57

So I knew that I had to document this stuff, write it down, so that,

Lorraine Kamesha: 00:35:02

and make it easily accessible for them, so that we're not You know,

Lorraine Kamesha: 00:35:06

having what they call in science and chemistry, the rate limiting step.

Lorraine Kamesha: 00:35:10

You know what I'm saying?

Lorraine Kamesha: 00:35:11

What, what part of the process is going to be the rate limiting step?

Lorraine Kamesha: 00:35:15

The one that's going to slow everything down, you know, before

Lorraine Kamesha: 00:35:18

the output can actually occur.

Lorraine Kamesha: 00:35:20

Wow.

ShySpeaks: 00:35:22

Come on.

ShySpeaks: 00:35:23

Y'all better lean in on this Science at Massey.

ShySpeaks: 00:35:25

Letting you know it'll help you with business.

ShySpeaks: 00:35:27

What is the bottleneck?

ShySpeaks: 00:35:29

Is what we call it in the operations world.

ShySpeaks: 00:35:32

What is, everything is flowing through the conduit.

ShySpeaks: 00:35:34

It's moving and all of a sudden something is slowing down.

ShySpeaks: 00:35:36

Where it's slowing down?

ShySpeaks: 00:35:37

We need to start writing some, writing some SOPs about that because we don't

ShySpeaks: 00:35:41

want this to be a slowdown anymore.

ShySpeaks: 00:35:42

We want to open this back up so that Businesses continue to flow.

ShySpeaks: 00:35:47

I love it.

ShySpeaks: 00:35:48

I want to say this.

ShySpeaks: 00:35:49

You guys are listening to, um, someone who started the university

ShySpeaks: 00:35:54

writing 9 1 1, a university.

ShySpeaks: 00:35:57

Yeah.

ShySpeaks: 00:35:57

So we told you about that, but, and we're asking all these questions

ShySpeaks: 00:36:01

about, Hey, what about this?

ShySpeaks: 00:36:02

Or can you tell us about that?

ShySpeaks: 00:36:03

What system do you use here?

ShySpeaks: 00:36:05

But there is another business that you have that actually helps other

ShySpeaks: 00:36:08

writers, creative writers who want to start their own six figure.

ShySpeaks: 00:36:13

Writing agency, right?

ShySpeaks: 00:36:15

Can you want to, let's talk about that a little bit cause I think

ShySpeaks: 00:36:17

we should drop them a link so that those who are listening, who are

ShySpeaks: 00:36:21

writers are like, this is sounding

Lorraine Kamesha: 00:36:22

good.

Lorraine Kamesha: 00:36:22

Now I know how to ask.

Lorraine Kamesha: 00:36:23

It's not just

Lorraine Kamesha: 00:36:24

Ron "iRonic" Lee Jr.: limited to writers.

Lorraine Kamesha: 00:36:25

No, no,

Lorraine Kamesha: 00:36:29

no.

Lorraine Kamesha: 00:36:29

This process actually I found just by trial and error on my own

Lorraine Kamesha: 00:36:34

applies to a bunch of different bits, service based businesses.

Lorraine Kamesha: 00:36:38

Um, so I've started, um, a mattress removal service, um, a local services.

Lorraine Kamesha: 00:36:43

I work with a local roofer in the area and we apply this to his business

Lorraine Kamesha: 00:36:47

and I make residual off of that.

Lorraine Kamesha: 00:36:49

Um, I have, uh, cars, a couple of SUVs that I'm renting out.

Lorraine Kamesha: 00:36:54

Um, this lovely thing behind me is actually a content

Lorraine Kamesha: 00:36:59

house that I've decorated and purchased in the Atlanta area.

Lorraine Kamesha: 00:37:03

We've applied it to some of the services and things in there as well.

Lorraine Kamesha: 00:37:06

So the process is something that you can take out and you can literally

Lorraine Kamesha: 00:37:10

use for service based businesses.

Lorraine Kamesha: 00:37:13

Um, but I do have, um, a guide that I wrote that talks specifically

Lorraine Kamesha: 00:37:17

towards writers, um, and it's called write6figures, or I'm sorry, write6figs.

Lorraine Kamesha: 00:37:22

com.

Lorraine Kamesha: 00:37:23

Um, so you can check that out and it'll give you literally a guide of

Lorraine Kamesha: 00:37:27

everything that I did in my writing business to scale it from, you

Lorraine Kamesha: 00:37:30

know, nothing to what it is today.

ShySpeaks: 00:37:33

Wow.

ShySpeaks: 00:37:33

Right.

ShySpeaks: 00:37:34

Sixfigs.

ShySpeaks: 00:37:35

com.

ShySpeaks: 00:37:35

Okay.

ShySpeaks: 00:37:35

I'm telling you, we'll drop a link for you in the description so

ShySpeaks: 00:37:39

that you can know how to get here.

ShySpeaks: 00:37:41

Ron, you got something else cause you know, I'm gonna keep going.

ShySpeaks: 00:37:43

I don't, I don't, you

Lorraine Kamesha: 00:37:44

know,

Lorraine Kamesha: 00:37:45

Ron "iRonic" Lee Jr.: listen.

Lorraine Kamesha: 00:37:45

I mean, no, it's, it's, it's, she, she said so much.

Lorraine Kamesha: 00:37:48

So I definitely, it's a lot of things that have been just kind of firing

Lorraine Kamesha: 00:37:51

off, um, in my head in regards to, um, you know, what it is she does and

Lorraine Kamesha: 00:37:56

how she approaches it and whatnot.

Lorraine Kamesha: 00:37:58

Um, but one thing I want to just kind of, leaning a little

Lorraine Kamesha: 00:38:02

bit for our audience, right?

Lorraine Kamesha: 00:38:04

So for you, you were like, okay, I'm doing all the writing.

Lorraine Kamesha: 00:38:08

So I had to see, okay, because I'm spending the most of my time there and

Lorraine Kamesha: 00:38:12

I need to free up my time so I can do other things, but for that creative

Lorraine Kamesha: 00:38:16

to where the writing piece or whether it's writing or whatever their creative

Lorraine Kamesha: 00:38:21

piece is that they enjoy doing that.

Lorraine Kamesha: 00:38:23

They, they want to keep doing that, but they know these other things are needed.

Lorraine Kamesha: 00:38:28

Speak to them a little bit, right?

Lorraine Kamesha: 00:38:29

Cause they don't look at it.

Lorraine Kamesha: 00:38:30

Like, listen, I wanted to get the writing off my plate so that I can scale it.

Lorraine Kamesha: 00:38:34

But for this person, like I don't want to take the writing off or I don't want

Lorraine Kamesha: 00:38:36

to take this other creative aspect off.

Lorraine Kamesha: 00:38:38

I want to keep doing that.

Lorraine Kamesha: 00:38:40

So how do you, what would your advice be to them?

Lorraine Kamesha: 00:38:43

So let me tell you a secret.

Lorraine Kamesha: 00:38:44

The writing never left my plate.

Lorraine Kamesha: 00:38:46

Okay.

Lorraine Kamesha: 00:38:46

It's still on there.

Lorraine Kamesha: 00:38:48

It's just on there in different ways.

Lorraine Kamesha: 00:38:50

So I'm writing ads.

Lorraine Kamesha: 00:38:51

And I'm writing Facebook statuses and I'm writing TikTok videos and scripts.

Lorraine Kamesha: 00:38:56

And now I'm studying AI prompt engineering and I'm, and I'm working with that.

Lorraine Kamesha: 00:39:01

Um, so the creative piece really never disappears.

Lorraine Kamesha: 00:39:05

It just moves to different.

Lorraine Kamesha: 00:39:07

You know, places.

Lorraine Kamesha: 00:39:09

Um, so I'm very much still writing.

Lorraine Kamesha: 00:39:11

I, I, I write so much in a day.

Lorraine Kamesha: 00:39:13

I mean, I've got files and files of content that I just sit there and I write.

Lorraine Kamesha: 00:39:17

Now I've gotten to the place where I've had to systemize

Lorraine Kamesha: 00:39:20

the, the content creation too.

Lorraine Kamesha: 00:39:22

Um, that's something I definitely want to talk about because when I

Lorraine Kamesha: 00:39:25

transitioned from, you know, whole business owner, entrepreneur, you

Lorraine Kamesha: 00:39:30

know, Hear me roar, all that stuff.

Lorraine Kamesha: 00:39:32

And then I started creating video and for some reason I thought

Lorraine Kamesha: 00:39:37

that it was going to be different.

Lorraine Kamesha: 00:39:39

You know, I was, you know, I was in a place where, you know, I could

Lorraine Kamesha: 00:39:42

work minimal hours, be around for my family, you know, do all the things

Lorraine Kamesha: 00:39:46

and then got into content creation.

Lorraine Kamesha: 00:39:48

And it took me probably about three, four months to realize, wait a minute, girl,

Lorraine Kamesha: 00:39:53

you already did this to yourself once.

Lorraine Kamesha: 00:40:00

You know, calm down and do what you know you ought to be doing because

Lorraine Kamesha: 00:40:06

that video content creation, you know, podcasting, TikToks, Reels, Facebook,

Lorraine Kamesha: 00:40:11

all those things will wear you out.

Lorraine Kamesha: 00:40:13

I mean, and I, and I went through it, like physically went through, um, so.

Lorraine Kamesha: 00:40:19

That's something that you have to be aware of as well.

ShySpeaks: 00:40:23

Okay.

ShySpeaks: 00:40:23

I like it.

ShySpeaks: 00:40:26

I like it.

ShySpeaks: 00:40:26

I love it.

ShySpeaks: 00:40:27

I love how you said that basically you didn't quit writing.

ShySpeaks: 00:40:32

You started writing something else.

ShySpeaks: 00:40:34

And so for creative, if they're not a writer, it may

ShySpeaks: 00:40:37

not be that you stop cooking.

ShySpeaks: 00:40:39

You're just going to start cooking in a different way.

ShySpeaks: 00:40:41

You know?

ShySpeaks: 00:40:42

Maybe you didn't stop producing, you started producing in a different way.

ShySpeaks: 00:40:45

When I say music production or something like that, maybe you

ShySpeaks: 00:40:47

didn't stop producing the show, you started producing from another.

ShySpeaks: 00:40:52

So it, it just basically sounds like they have to embrace the reality.

ShySpeaks: 00:40:58

It's not that they're going to stop doing it.

ShySpeaks: 00:41:00

So they're like, Oh, bring somebody in so stop doing this.

ShySpeaks: 00:41:03

No, you're not going to stop doing anything you love.

ShySpeaks: 00:41:05

You're just going to have to do it in a different capacity.

Lorraine Kamesha: 00:41:07

All right.

Lorraine Kamesha: 00:41:08

So you gotta, you gotta learn how to kind of.

Lorraine Kamesha: 00:41:10

Open your eyes and see stuff where it is.

Lorraine Kamesha: 00:41:12

Like Martha Stewart.

Lorraine Kamesha: 00:41:13

I mean, she's, when she had her cooking show, she was still technically cooking,

Lorraine Kamesha: 00:41:19

but was she prepping out everything?

Lorraine Kamesha: 00:41:20

Was she going to the grocery store?

Lorraine Kamesha: 00:41:22

Was she, you know, having to pull all her ingredients?

Lorraine Kamesha: 00:41:25

Was, you know, all that stuff was prepared for her, but she was still cooking, right?

Lorraine Kamesha: 00:41:31

So this is, it's the same thing, you know, you're still going to be creative.

Lorraine Kamesha: 00:41:34

And at this point, she's probably just looking over things and improving.

Lorraine Kamesha: 00:41:38

She's using the knowledge that she learned from all that creativity from years and

Lorraine Kamesha: 00:41:42

years of practicing that in a different capacity, but it's still creativity.

ShySpeaks: 00:41:53

Martha Stewart is a creative entrepreneur.

ShySpeaks: 00:41:56

Okay.

ShySpeaks: 00:41:59

But no, that is so true.

ShySpeaks: 00:42:01

There were aspects of that.

ShySpeaks: 00:42:03

I like going to the store.

ShySpeaks: 00:42:04

I like cooking the food.

ShySpeaks: 00:42:05

I like doing, okay, you like all, you really like cooking, but you don't have

ShySpeaks: 00:42:08

to go to the store or you like, you know, there's some part of it that someone

ShySpeaks: 00:42:13

else can do without you having fear that the ball is going to be dropped.

ShySpeaks: 00:42:16

I want you to speak to that real quick, because I see that outsourcing is very

ShySpeaks: 00:42:20

important to you to develop, whether it's a writing agency or any agency model,

ShySpeaks: 00:42:24

you have to begin to embrace outsourcing.

ShySpeaks: 00:42:26

Number one, realizing you're not going to have to let go

ShySpeaks: 00:42:28

of the thing you like to do.

ShySpeaks: 00:42:29

You're going to get to still do it.

ShySpeaks: 00:42:31

But what about people who struggle with like the whole idea of man, the ball is

ShySpeaks: 00:42:36

going to get dropped or I'm going to.

ShySpeaks: 00:42:39

Lose like clock before this thing is going.

Lorraine Kamesha: 00:42:42

Okay.

Lorraine Kamesha: 00:42:43

What would you say to that?

Lorraine Kamesha: 00:42:44

So one thing you had to get comfortable with when you stop doing all the work

Lorraine Kamesha: 00:42:48

yourself is now you take off that doing hat and you move into a trainer position.

Lorraine Kamesha: 00:42:53

And I think that's what most people drop the ball at, is that they believe

Lorraine Kamesha: 00:42:57

that people should come perfect.

Lorraine Kamesha: 00:42:59

People should come to, you know, into your space, knowing all the things,

Lorraine Kamesha: 00:43:03

knowing your systems and processes, knowing how you like things done.

Lorraine Kamesha: 00:43:07

And that's just not the case.

Lorraine Kamesha: 00:43:09

So you have to learn how to communicate, train people, develop people.

Lorraine Kamesha: 00:43:14

You really start to pour your knowledge into other people.

Lorraine Kamesha: 00:43:18

Okay, that's the first thing.

Lorraine Kamesha: 00:43:20

And then the second part, how arrogant do you have to be to believe that you are

Lorraine Kamesha: 00:43:25

the only one that can do a job the way that you do it or as good as you do it?

Lorraine Kamesha: 00:43:28

That is one of the most arrogant things the most, and one of the

Lorraine Kamesha: 00:43:32

biggest limiting beliefs that I've seen literally crack people down.

Lorraine Kamesha: 00:43:36

I've seen people not allow people to help them or do things for them

Lorraine Kamesha: 00:43:40

because in their mind, oh, nobody's gonna be able to do it like me.

Lorraine Kamesha: 00:43:43

I don't care if you do it like me or not.

Lorraine Kamesha: 00:43:45

Is the result gonna be the the same or better?

Lorraine Kamesha: 00:43:49

If so, move forward.

Lorraine Kamesha: 00:43:51

That, that sounds good to me.

Lorraine Kamesha: 00:43:53

Right.

ShySpeaks: 00:43:56

So go ahead, Ron.

ShySpeaks: 00:43:58

No, no.

ShySpeaks: 00:43:59

Ron "iRonic" Lee Jr.: Go ahead.

ShySpeaks: 00:43:59

Go ahead.

ShySpeaks: 00:44:00

I was going to say, um, that that part was very important when we

ShySpeaks: 00:44:05

talk about delegating and outsourcing to realize that when I outsource, I

ShySpeaks: 00:44:11

am not just outsourcing a task because then I'm going to create somebody

ShySpeaks: 00:44:15

who can just hopefully follow my way.

ShySpeaks: 00:44:18

But when I, when I delegate the.

ShySpeaks: 00:44:23

Like the full like responsibility you're like, yeah, you do delegate the authority

ShySpeaks: 00:44:28

and there you give them the authority to be empowered means that you kind of

ShySpeaks: 00:44:33

have to not train them to do it your way.

ShySpeaks: 00:44:35

You have to train them to be empowered, which is another word that you say, like

ShySpeaks: 00:44:40

you are going to have to, yes, they're going to be able to do it, but you have

ShySpeaks: 00:44:43

to do some form of training as well.

ShySpeaks: 00:44:46

Because it's one thing to give people to make other task makers, and it's

ShySpeaks: 00:44:49

other people, you're making other people leaders, and they can lead

ShySpeaks: 00:44:53

that thing without you having to lead it, you know, the entire time because

ShySpeaks: 00:44:57

they have the authority to lead it.

ShySpeaks: 00:44:58

Why do they have the authority to lead it?

ShySpeaks: 00:44:59

They already have the know how, how, which is why you hired them, and then you

ShySpeaks: 00:45:03

train them, not to make them a follower and do it your way, but you train them

ShySpeaks: 00:45:06

to be empowered, to execute in their authority, and they can lead that thing.

ShySpeaks: 00:45:10

You don't need to, that's arrogance to think that you're the only leader.

ShySpeaks: 00:45:12

There's so many leaders

Lorraine Kamesha: 00:45:13

out here.

Lorraine Kamesha: 00:45:14

Right.

Lorraine Kamesha: 00:45:14

And I think that's where a lot of organizations crumble.

Lorraine Kamesha: 00:45:17

They fall because they're not training people to work with them.

Lorraine Kamesha: 00:45:21

They're training people to work for them.

Lorraine Kamesha: 00:45:24

They want to set up this, you know, hierarchy of, you know, I'm, I'm the boss.

Lorraine Kamesha: 00:45:28

I'm gonna tell you what to do.

Lorraine Kamesha: 00:45:29

And at the end of the day, it doesn't really leave any space for people

Lorraine Kamesha: 00:45:33

to develop those leadership skills.

Lorraine Kamesha: 00:45:35

I want decision makers.

Lorraine Kamesha: 00:45:36

I want people who can logically think about, well, if this happens, then.

Lorraine Kamesha: 00:45:41

We gotta do this, or what do you think about this?

Lorraine Kamesha: 00:45:43

You know that that's when you're become, I, I think a true entrepreneur,

Lorraine Kamesha: 00:45:47

when you have people that can come to you with ideas, not just, okay, what

Lorraine Kamesha: 00:45:52

are we gonna, what are we gonna do?

Lorraine Kamesha: 00:45:53

You know, , what I'm saying, they're coming to you.

Lorraine Kamesha: 00:45:56

It goes from, Hey, Lorraine, we've got this problem.

Lorraine Kamesha: 00:45:59

What, what next to.

Lorraine Kamesha: 00:46:01

Hey, Lorraine, we've got this problem.

Lorraine Kamesha: 00:46:03

I think we should blah, blah, blah, blah.

Lorraine Kamesha: 00:46:05

What do you think?

Lorraine Kamesha: 00:46:06

Right.

Lorraine Kamesha: 00:46:07

And, and I encourage that because when they first come to me with problems,

Lorraine Kamesha: 00:46:10

well, what do you think that we should do?

Lorraine Kamesha: 00:46:13

Right.

Lorraine Kamesha: 00:46:13

What, what in your experience, have you, have you seen this before?

Lorraine Kamesha: 00:46:16

Have you ran across this before?

Lorraine Kamesha: 00:46:18

What would you do if you were in this position?

Lorraine Kamesha: 00:46:21

So that now we're having a collaborative effort and not just,

Lorraine Kamesha: 00:46:25

you know, feeling like somebody's telling them what to do all the time.

Lorraine Kamesha: 00:46:27

Ron "iRonic" Lee Jr.: Yeah.

Lorraine Kamesha: 00:46:28

Yeah, listen, I want us to keep going, but you know, it is, we

Lorraine Kamesha: 00:46:34

are at the point of the show where we're going to wrap it up, right?

Lorraine Kamesha: 00:46:38

But this has been a phenomenal interview and you've given so many gems and

Lorraine Kamesha: 00:46:43

jewels and I'm hoping that you guys are listening to what was shared.

Lorraine Kamesha: 00:46:47

If you, if you need to go back, go back and listen, make sure you take

Lorraine Kamesha: 00:46:50

a note because she was definitely dropping some, some gems and jewels

Lorraine Kamesha: 00:46:54

on how, how, how you can effectively run and grow and sustain and all

Lorraine Kamesha: 00:47:00

these things, your creative business.

Lorraine Kamesha: 00:47:02

So yes, no, thank you for your time.

Lorraine Kamesha: 00:47:05

We're going to have to have you come back because I do want you to talk about that.

Lorraine Kamesha: 00:47:08

That content piece, right?

Lorraine Kamesha: 00:47:09

I think that's the

ShySpeaks: 00:47:14

thing.

ShySpeaks: 00:47:15

I'm going Just give me one something from, you said you wanted to talk.

ShySpeaks: 00:47:18

Give me one something.

ShySpeaks: 00:47:19

Just a nugget.

ShySpeaks: 00:47:20

Just to tease me for the cartoon.

Lorraine Kamesha: 00:47:22

If you're worried about going viral, you better be ready.

Lorraine Kamesha: 00:47:26

That's all I gotta say.

Lorraine Kamesha: 00:47:27

If you're not ready to go viral, you better chill out and sit down somewhere

Lorraine Kamesha: 00:47:31

because going viral can just tear your whole, thing down if you're not,

Lorraine Kamesha: 00:47:37

that, that would be the one thing that I've dropped for now, but I would

Lorraine Kamesha: 00:47:41

love to come back and talk about, you know, viral marketing and how you can

Lorraine Kamesha: 00:47:44

monetize that um, and, and really, you know, blow your business up.

Lorraine Kamesha: 00:47:49

Wow.

Lorraine Kamesha: 00:47:50

I, I, I need to hear about it myself.

ShySpeaks: 00:47:53

I got to hear about this.

ShySpeaks: 00:47:55

One other thing I like to give a hardcore data.

ShySpeaks: 00:47:58

When we have someone come on here on this show, it's cause they.

ShySpeaks: 00:48:01

Have achieved six, seven, and even eight figure type of success.

ShySpeaks: 00:48:05

And they know what they're talking about because they've done it.

ShySpeaks: 00:48:08

And we're trying to follow and implementing their, their steps.

ShySpeaks: 00:48:11

Those of us who are emerging creative entrepreneurs, a lot about

ShySpeaks: 00:48:15

outsource, outsourcing, hardcore data.

ShySpeaks: 00:48:18

About how many people would you say that you have, uh, hired to

ShySpeaks: 00:48:23

be able to outsource tasks to?

ShySpeaks: 00:48:24

Just a number.

ShySpeaks: 00:48:26

Hmm, let's

Lorraine Kamesha: 00:48:26

see.

Lorraine Kamesha: 00:48:27

And this is correct because you asked me earlier, like, how

Lorraine Kamesha: 00:48:29

many businesses do you have?

Lorraine Kamesha: 00:48:30

I'm like, oh, I don't know.

Lorraine Kamesha: 00:48:32

Um, so I have, um, three assistants.

Lorraine Kamesha: 00:48:37

Um, one writing manager.

Lorraine Kamesha: 00:48:39

I have five, um, writers who work specifically on larger projects, and I

Lorraine Kamesha: 00:48:45

have, um, about 15 writers that I have working, um, on the smaller projects.

Lorraine Kamesha: 00:48:50

So that sounds like what about 20 for that?

Lorraine Kamesha: 00:48:53

Um, the content creation side, I have, uh, a video editor.

Lorraine Kamesha: 00:48:59

And I believe that's it.

Lorraine Kamesha: 00:49:00

Most of my stuff on content creation right now is mostly, um, automations.

Lorraine Kamesha: 00:49:04

There's a lot of different tools that you can use for that.

ShySpeaks: 00:49:07

Wow.

ShySpeaks: 00:49:08

Yeah.

ShySpeaks: 00:49:08

This is about 30 people that we just, you know, so this is not something

ShySpeaks: 00:49:13

that she's just saying in theory.

ShySpeaks: 00:49:14

This is a reality and things are getting done.

ShySpeaks: 00:49:17

So don't worry about it.

ShySpeaks: 00:49:19

it can get done with or without your hand being all the way on it.

ShySpeaks: 00:49:24

Speaking of being hands on and writing, y'all clap it up for Miss Lorraine.

ShySpeaks: 00:49:30

Oh my gosh, you gave it to us.

ShySpeaks: 00:49:34

Uh, while I'm saying thank you.

ShySpeaks: 00:49:37

Clap it up for you.

ShySpeaks: 00:49:37

I'm saying thank you for being on, but run.

ShySpeaks: 00:49:39

I want you to thank anybody else that needs to be thanked as well.

ShySpeaks: 00:49:42

Ron "iRonic" Lee Jr.: Um, once again, I think the listeners, I think each

ShySpeaks: 00:49:45

and every listener that is listening to our, our, our podcast that are, that

ShySpeaks: 00:49:49

are following us, please like subscribe Follow, share if you are gaining any

ShySpeaks: 00:49:56

value from this podcast, but that's, and I will be remiss not to thank you all.

ShySpeaks: 00:49:59

Cause once again, you all are the reason why we are here.

ShySpeaks: 00:50:03

So thank you.

ShySpeaks: 00:50:06

Thank you.

ShySpeaks: 00:50:06

Thank you.

ShySpeaks: 00:50:07

And also please, please head over to the website.

ShySpeaks: 00:50:12

Uh, mmcbpodcast.

ShySpeaks: 00:50:14

com and there you'll be able to join our creatives corner community,

ShySpeaks: 00:50:17

which is both a group as well as a newsletter to kind of keep you

ShySpeaks: 00:50:21

going in between podcast episodes.

ShySpeaks: 00:50:23

So we want to stay in touch with you as well.

ShySpeaks: 00:50:25

And wherever you are listening to this podcast, drop us a review.

ShySpeaks: 00:50:29

We want to hear from you as well.

ShySpeaks: 00:50:31

So thank you so much for tuning in before we get out.

ShySpeaks: 00:50:34

I like to do something with.

ShySpeaks: 00:50:36

All of the listeners.

ShySpeaks: 00:50:37

I want you to repeat this mantra with me so that we can actually

ShySpeaks: 00:50:40

be further empowered in our creative entrepreneur journey.

ShySpeaks: 00:50:43

Y'all ready?

ShySpeaks: 00:50:44

Let's get it.

ShySpeaks: 00:50:45

Let's go.

ShySpeaks: 00:50:46

Say this out loud.

ShySpeaks: 00:50:48

All it takes, all it takes

ShySpeaks: 00:50:50

Ron "iRonic" Lee Jr.: is intention, is intention, consistency,

ShySpeaks: 00:50:54

consistency, and laser focus to run our creative

ShySpeaks: 00:50:58

Ron "iRonic" Lee Jr.: business.

ShySpeaks: 00:50:59

And laser focus to mind my creative face.

ShySpeaks: 00:51:02

Okay.

Lorraine Kamesha: 00:51:03

All right.

Lorraine Kamesha: 00:51:04

Ron "iRonic" Lee Jr.: And on that note, we will see you all later.

Lorraine Kamesha: 00:51:07

Peace.